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Tissue and Hygiene

Market research on the tissue and hygiene industry. Our reports f...

Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.​​

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Strategy Briefing

Tissue and Hygiene in Middle East and Africa

May 2024

Although sales slipped into decline in some markets (eg Algeria, Nigeria), the Middle East and Africa tissue and hygiene market continued to record positive growth in real value terms at a regional level in 2023. Inflation remained a problem in this…

USD 1,325
Strategy Briefing

Tissue and Hygiene in Western Europe

May 2024

In spite of inflation still hitting consumer spending power in 2023, the tissue and hygiene market was recording positive growth in real value terms in this year. However, price sensitivity has seen a trend towards rising shares for private label in…

USD 1,325
Strategy Briefing

Tissue and Hygiene in Latin America

May 2024

The tissue and hygiene market was again recording positive growth in real value terms in Latin America in 2023. Nappies/diapers/pants is underperforming, with birth rates in some countries declining, and has even lost its spot as the biggest category…

USD 1,325
Strategy Briefing

Tissue and Hygiene in Asia Pacific

May 2024

The tissue and hygiene market experienced a setback in 2022, when COVID-19 cases surged in China, but was back on a positive growth path again in 2023. While low birth rates in some of the bigger markets are negatively affecting categories like…

USD 1,325
Country Report

Wipes in Australia

May 2024

Wipes in Australia witnessed notable growth in current value terms in 2023, primarily driven by the continued appeal of wipes amongst consumers for their convenience and ease of use, especially as people resumed their busy lifestyles post-pandemic.…

USD 1,195
Country Report

Tissue and Hygiene in Australia

May 2024

In 2023, tissue and hygiene in Australia performed well, with single-digit current value growth rates seen across both retail and away-from-home (AFH) tissue and hygiene, primarily driven by factors such as the high inflationary environment, and…

USD 2,750
Country Report

Rx/Reimbursement Adult Incontinence in Australia

May 2024

Rx/reimbursement adult incontinence in Australia saw volume and current value growth in 2023. The policy and pre-budget submission by the Continence Foundation of Australia for 2023-2024 continues to tackle the stigma and restrictions associated with…

USD 1,195
Country Report

Retail Tissue in Australia

May 2024

Retail tissue in Australia saw low retail volume growth in 2023, and a more dynamic current value increase, experiencing high single-digit growth. However, challenges such as rising unit prices and supply chain disruptions persisted, albeit to a…

USD 1,195
Country Report

Retail Adult Incontinence in Australia

May 2024

Retail adult incontinence in Australia experienced minimal retail volume growth and solid single-digit current value growth in 2023, driven by various factors, including an ageing population, rising consumer awareness, and a greater variety of…

USD 1,195
Country Report

Nappies/Diapers/Pants in Australia

May 2024

In 2023, nappies/diapers/pants in Australia experienced marginal retail volume growth and solid current value growth. Low volume growth was influenced by several factors, including a declining birth rate and increased competition from washable…

USD 1,195
Country Report

Menstrual Care in Australia

May 2024

Menstrual care in Australia experienced growth in both retail volume and current value terms in 2023, fuelled by several factors. As consumers resumed their normal routines, including going back to work and being more mobile, the demand for menstrual…

USD 1,195
Country Report

Away-From-Home Tissue and Hygiene in Australia

May 2024

Overall away-from-home (AFH) tissue and hygiene in Australia experienced notable volume and current value growth rates in 2023. Growth in retail tissue was driven by several factors, including persistent hygiene habits formed during the pandemic, the…

USD 1,195
Country Report

Wipes in India

May 2024

In 2023, wipes maintained dynamic double-digit retail volume and current value growth in India. Sales of home care wipes and floor cleaning systems remained negligible in 2023, therefore all sales were accounted for by personal wipes. The surge in…

USD 1,195
Country Report

Tissue and Hygiene in India

May 2024

Tissue and hygiene in India continued its positive trajectory in volume and current value terms in 2023, with growth for both retail and away-from-home (AFH) tissue and hygiene. In most categories, volume growth slowed slightly compared with 2022.…

USD 2,750
Country Report

Retail Tissue in India

May 2024

In 2023, retail tissue continued to experience double-digit retail volume and current value growth in India, on the basis of changing hygiene practices, increasing consumer awareness, and habit persistence. Traditionally, cloth rags and fabric were…

USD 1,195
Country Report

Retail Adult Incontinence in India

May 2024

In 2023, retail adult incontinence saw another year of high single-digit retail volume and current value growth in India, primarily due to the nation’s ageing population and lifestyle-associated health problems. The pandemic and resultant lockdowns…

USD 1,195
Country Report

Nappies/Diapers/Pants in India

May 2024

Overall nappies/diapers/pants recorded positive performances in both retail volume and current value terms in India in 2023. This was mainly attributable to disposable pants, which dominates sales in the category in India. This is in part due to the…

USD 1,195
Country Report

Menstrual Care in India

May 2024

Menstrual care in India witnessed high single-digit retail current value and volume growth in 2023, on account of habit persistence, new product launches, and growing awareness regarding the importance of menstrual hygiene. Regular users of menstrual…

USD 1,195
Country Report

Away-From-Home Tissue and Hygiene in India

May 2024

Away-from-home (AFH) tissue and hygiene maintained a second year of double-digit current value growth in India in 2023. AFH hygiene, which consists only of AFH incontinence products, saw the strongest increase. With the growing prevalence of…

USD 1,195
Strategy Briefing

Spotlight on Asia Health and Beauty Consumers

Apr 2024

In Asia Pacific, key factors of digitalisation, industry upgrades, and demographic shifts are collectively reshaping the landscape and consumer behaviours. This report explores the motivations, preferences and purchasing patterns of health and beauty…

USD 1,325
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