The act of laundry care is moving beyond the functional aspect of cleanliness and extending into the realm of self-care, where it is being linked to happiness and even mindfulness. Whilst engaging in the process of laundry care, individuals have an opportunity to create a sense of order and comfort within their personal environment.
The emerging trend towards specialised detergents for indoor drying will gain momentum in the coming years. As urbanisation takes hold in South Korea, an increasing number of individuals will choose the convenience of indoor drying.
E-commerce will continue to play a strong role in driving sales of laundry care in the coming years, following its significant development since the COVID-19 pandemic. The once-dominant hypermarket model is witnessing a decline, while e-commerce platforms are becoming the preferred choice for purchasing laundry care products.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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