Japan

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Supermarkets in Japan

Feb 2024

In 2023, price rises were seen across various industries in Japan, impacting the cost of living. During COVID-19, consumers’ eating habits shifted more towards cooking and eating at home. Despite the country gradually returning to the pre-COVID-19…

USD 1,195
Country Report

Retail in Japan

Feb 2024

Retail maintained solid current value growth in Japan in 2023, with increases across both offline and e-commerce. In 2023, offline retail regained stronger momentum due to the return of mobility post-COVID-19. On 8 May 2023, the Japanese government…

USD 2,450
Country Report

Hypermarkets in Japan

Feb 2024

Hypermarkets usually sell a wider range of products compared with other types of grocery retailers, such as supermarkets and convenience stores, but may not be as centrally positioned or as favoured for regular visits. Nevertheless, hypermarkets…

USD 1,195
Country Report

Cannabis in Japan

Jan 2024

Currently, there are no sales of medical cannabis in Japan, although the illegal cannabis market continues to grow, along with legal CBD & other non-intoxicating cannabinoids. However, an amendment to Japan’s Cannabis Control Law was passed in…

USD 2,100
Country Report

Polishes in Japan

Feb 2024

Floor polish is not a standard product for many younger households. It may have been used by older generations, but the custom of polishing the floor with wax products has not been passed down to the younger generations. First, it is very…

USD 1,195
Country Report

Dishwashing in Japan

Feb 2024

Dishwashing saw strong growth in current value terms in 2023. However, in volume terms sales were almost flat between 2022 and 2023. What pushed up value sales was increases in unit prices. Japan had seen nearly three decades of virtual economic…

USD 1,195
Country Report

Bleach in Japan

Feb 2024

In 2020 bleach saw an unexpected increase in both volume and current value sales, as COVID-19 hit the country. Some consumers were very concerned about the pandemic, and became especially hygiene-conscious, therefore using bleach to clean their…

USD 1,195
Country Report

Jewellery in Japan

Jan 2024

Jewellery is set to maintain growth in retail volume and current value terms in 2023, with growth for both costume and fine jewellery, although this will slow compared with previous years. Polarisation has continued in jewellery in Japan in 2023,…

USD 990
Country Report

Packaging Industry in Japan

Feb 2024

In 2022, heightened environmental consciousness among the Japanese, coupled with the government’s goal of reducing disposable plastic waste by 25% over the next 10 years, drove various industries to switch towards sustainable packaging solutions.…

USD 2,450
Country Report

Toilet Care in Japan

Feb 2024

A typical performance amongst home care categories in Japan in 2023 was that volume sales fell, whilst average unit prices increased, driving up value sales as a result. However, toilet care was a little different. The category saw significant…

USD 1,195
Country Report

Home Insecticides in Japan

Feb 2024

In 2023, current value sales of home insecticides in Japan registered positive growth from the previous year; however, volume sales declined. The decline in volume sales can be attributed to the fading of COVID-19. The pandemic had much less of an…

USD 1,195
Country Report

Consumer Foodservice in Japan

Feb 2024

Consumer foodservice continued to see strong recovery in Japan in 2023, posting double-digit growth in current value sales in line with the recovery of flows of consumers after the downgrading of the status of COVID-19. On 8 May 2023, the Japanese…

USD 2,450
Country Report

Air Care in Japan

Feb 2024

Air care had been seeing steady growth in value sales in the pre-pandemic years, and in 2020, when the pandemic hit Japan, there was further significant growth. As interest in indoor air quality improved along with much more time spent at home and…

USD 1,195
Country Report

Vending in Japan

Feb 2024

Vending machines have a significant presence in Japan, and have been part of the local culture for decades. Vending is a contactless, unmanned, compact, and convenient way of shopping. Although sales declined during the pandemic, a rebound was seen…

USD 1,195
Country Report

Convenience Retailers in Japan

Feb 2024

On 8 May 2023, the Japanese government announced that it would reclassify COVID-19 as a class 5 infectious disease, which is the same classification as seasonal flu. This shift pushed consumers in Japan to go back to their pre-COVID-19 behaviours,…

USD 990
Country Report

Laundry Care in Japan

Feb 2024

Laundry care saw growth in retail current value terms in 2023. However, retail volume sales fell by an even larger amount than the drop seen in 2022. What pushed up value sales was price increases. Japan saw three decades with little growth in the…

USD 1,195
Country Report

Home Care in Japan

Feb 2024

2020 and 2021 were closed years for Japan, with home seclusion as the basis of everyday life due to the COVID-19 pandemic. From 2022 the situation began to change, as the level of risk reduced, and people went out to socialise more, workers went back…

USD 2,750
Country Report

Direct Selling in Japan

Feb 2024

Direct selling continues to face headwinds due to the ageing of the customer base, and the loss of recruitment opportunities due to changes in social behaviour since the pandemic. On the other hand, some players saw rising sales in 2023, as society…

USD 1,195
Country Report

Writing Instruments in Japan

Jan 2024

According to Euromonitor’s Economies and Consumers data, the population aged 0-14 is set to decline by 2% between 2022 and 2023, accounting for only 11% of the total population in Japan. The total population of this age group has declined for 40…

USD 990
Country Report

Personal Accessories in Japan

Jan 2024

In 2023, there was a symbolic pivot in how Japan faced COVID-19. It was in May that the government announced that it would reclassify COVID-19 from a Class 2 infectious disease to a Class 5 infectious disease. Class 2 meant it was a crucial disease…

USD 1,210
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