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Japan

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Wine in Japan

Jun 2024

Total volume sales of wine in Japan saw a slight decline in 2023. While on-trade sales increased strongly in a continued rebound from the pandemic decline, the impact of the decline in the off-trade was more significant. Home drinking decreased after…

USD 1,195
Country Report

Spirits in Japan

Jun 2024

Total volume sales of spirits in Japan declined slightly in 2023, as a result of off-trade decline outweighing on-trade growth. However, not all categories saw falling sales. During the three years of the pandemic, there was a surge in the home…

USD 1,195
Country Report

Rtds in Japan

Jun 2024

In 2022, RTDs in Japan experienced a total volume decline for the first time in 15 years, as a result of a decrease in demand for home consumption in a rebound after off-trade sales surged during the COVID-19 pandemic. However, in 2023, RTDs in Japan…

USD 1,195
Country Report

Cider/Perry in Japan

Jun 2024

In 2023, cider/perry in Japan witnessed a total volume decline. However, the on-trade rebound was significant, continuing the double-digit growth observed in 2022. Despite the lifting of COVID-19 quasi-emergency measures across all prefectures in…

USD 1,195
Country Report

Beer in Japan

Jun 2024

Total volume sales of beer in Japan decreased slightly from 2022 to 2023. Although on-trade sales saw a double-digit increase, maintaining the post-pandemic recovery trend started in 2022, the impact of the decline in off-trade sales, as consumers…

USD 1,195
Country Report

Alcoholic Drinks in Japan

Jun 2024

In 2023, total volume sales of alcoholic drinks in Japan saw a slight decline. However, performances differed widely across the two different channels. The on-trade channel demonstrated a second year of robust rebound as Japan began to move past the…

USD 2,450
Consumer Lifestyle

Consumer Values and Behaviour in Japan

Jun 2024

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

USD 1,325
Strategy Briefing

Trends in Global Trade Amid Rising Economic Fragmentation

Jun 2024

The briefing explores trends in the global structure amid rising economic and geopolitical uncertainty. As global economy evolves, countries and companies will need to find ways to diversify the supply of critical components. This will require…

USD 1,325
Country Report

Tobacco in Japan

Jun 2024

Sales of tobacco in Japan remained fairy stable in retail current value terms in 2023. The Japanese government reclassified COVID-19 in May 2023, moving it from a level two to level five infectious disease. The new level is the same class as seasonal…

USD 2,450
Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Japan

Jun 2024

Heated tobacco in Japan continued to see double-digit growth in retail volume terms in 2023. Heated tobacco is regarded by consumers as a relatively lower harm option compared with cigarettes, and the weaker smell of these products compared with…

USD 1,195
Country Report

Cigars, Cigarillos and Smoking Tobacco in Japan

Jun 2024

Following an exceptional decline in 2022, which saw volume sales fall by half from 2021, cigarillos saw another significant drop in sales in 2023. Compared with 2020, which was the peak of volume sales, sales in 2023 were close to a quarter.

USD 1,195
Country Report

Cigarettes in Japan

Jun 2024

Cigarettes in Japan continued to decline in retail volume terms in 2023, marking the 11th consecutive year of decline. Cigarettes is still the largest tobacco category in Japan, accounting for over half of value sales; however, the decreasing…

USD 1,195
Country Report

Homewares in Japan

Jun 2024

Homewares in Japan experienced current value growth in 2023, mainly due to increased home cooking due to remote and hybrid work patterns. In addition, with economic concerns, more individuals cooked at home to save money. The demand for functional…

USD 1,195
Country Report

Home Improvement in Japan

Jun 2024

After a peak in sales in 2020 during the pandemic, home improvement in Japan turned to decline as sales normalised, with a slight fall in current value sales continuing in 2023; however, sales remained above the pre-pandemic level. Due to the shift…

USD 1,195
Country Report

Home Furnishings in Japan

Jun 2024

Home furnishings in Japan saw another year of minor current value decline in 2023. However, not all categories suffered a declining trend. For instance, there was a steady increase in the value growth rate of barbecues in Japan in 2023. This is…

USD 1,195
Country Report

Home and Garden in Japan

Jun 2024

Overall home and garden in Japan saw a slight decline in current value terms in 2023, due to an increase in inflation, which dissuaded some consumers from purchasing such products. However, some categories continued to grow, as consumer confidence in…

USD 2,450
Country Report

Gardening in Japan

Jun 2024

Gardening in Japan saw current value growth in 2023. In recent years, Japan has witnessed a significant shift in lifestyle dynamics, with an increasing emphasis on relaxation and home-centred activities amidst evolving work environments. This…

USD 1,195
Country Report

Sunglasses in Japan

May 2024

Sunglasses in Japan is set to see double-digit volume and current value growth in 2024. Sunglasses used to have a scary image in Japan, as they were historically commonly associated with the Japanese mafia (yakuza), or villains portrayed in films.…

USD 990
Country Report

Spectacles in Japan

May 2024

Spectacles in Japan is set to see continued growth in volume and current value terms in 2024. Consumers care more about the health of their eyes, which is a general positive trend for spectacles. There are three main factors behind the growth of…

USD 990
Country Report

Eyewear in Japan

May 2024

Eyewear in Japan is set to maintain solid current value growth in 2024, with increases in sales expected across contact lenses, spectacles, and sunglasses. Eyewear products are no longer a simple vision correction tool, but have expanded to eye…

USD 1,210
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