Sales of laundry aids will continue to fall throughout 2024, following the same downward spiral recorded in 2023 when major brands Calgon lost sales in line with the local population’s decreased purchasing power. The segment should still rise in terms of value sales, though.
Carpet cleaners will gain ground during the forecast period, with sales showing solid, positive growth from 2025 onwards. Sales in fabric softeners, meanwhile, will be driven by their higher unit prices, and both value and volume are expected to remain positive.
When purchasing power begins to recover and inflation starts to settle down, liquid tablet detergents will benefit from renewed interest thanks to its products’ high levels of convenience and players’ investment in innovation. Against these economic improvements, Amway plans to launch washing powder capsules under its SA8 brand within the first half of 2024, with products designed specifically for adult’s clothes and for children’s clothes.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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