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Oman

The world's most comprehensive market research on consumer produc...

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Oman.

Country Briefing

Income and Expenditure: Oman

Jun 2024

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

USD 300
Country Report

Tobacco in Oman

Jun 2024

Tobacco in Oman in 2023 is expected to grow gradually due to a slight population increase and moderate inflation at 1%. The Consumer Price Index for tobacco was also higher than in the past five years in July 2023. Growth is projected to accelerate…

USD 2,450
Country Briefing

Households: Oman

Jun 2024

The number of households is set to increase moderately, while the average household size will shrink in Oman over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast to be…

USD 300
Country Briefing

Economy, Finance and Trade: Oman

May 2024

The report examines the economic landscape of Oman and provides information on major monetary indicators, foreign trade and government finance. The economy expanded in real terms in 2023, driven by private consumption. However, global economic…

USD 300
Country Report

Beauty and Personal Care in Oman

Apr 2024

In 2023, beauty and personal care in Oman is experiencing a shift propelled by several factors. Despite the country's lower purchasing power compared to its GCC counterparts, the sector is witnessing growth, buoyed by Oman's projected status as the…

USD 2,750
Future Demographics

Oman in 2040: The Future Demographic

Mar 2024

The population increase in Oman from 2021-2040 will be driven by positive natural change, as births outweigh deaths. Improved living standards and healthcare will support ageing; however, the population 65+ will remain low, having limited impact on…

USD 990
Country Report

Tissue and Hygiene in Oman

Mar 2024

In 2023, tissue and hygiene in Oman is increasing, fuelled by increasing disposable incomes, urbanisation rates, and a growing awareness of cleanliness. In terms of the competitive landscape, the industry rewards those embracing e-commerce, premium…

USD 2,750
Country Report

Home Care in Oman

Feb 2024

Despite inflation, fuel shortages, and the consequent economic backlash from the pandemic, demand for home care products performed relatively well in Oman. Home care products are widely available and affordable for the majority of consumers. In 2023,…

USD 2,750
Country Report

Soft Drinks in Oman

Jan 2024

In 2023, soft drinks in Oman have shown resilience post COVID-19. Soft drinks, including bottled water and juices, have rebounded positively, aligning with the resurgence of social events. Health and wellness trends continue to shape preferences,…

USD 2,450
Country Report

Hot Drinks in Oman

Jan 2024

After the easing of COVID-19 restrictions, social gatherings have surged, driving a significant uptake in hot drinks in 2023, notably coffee and tea. In Omani culture, hot drinks, particularly Omani coffee, are integral to hospitality, making it…

USD 2,450
Country Report

PEST Analysis: Oman

Jan 2024

Oman is managing its state finances well and its absolute monarchy creates stability, but economic freedom remains constrained. Whilst the economy is slowing, high oil prices have been supportive and inflation is low, but reliance on oil is large and…

USD 300
Country Report

Staple Foods in Oman

Dec 2023

Staple foods in Oman has experienced consistent growth throughout 2023, despite the escalation in prices attributed to inflation and other heightened production costs. Certain categories are deemed indispensable to Omani households, yet Omanis remain…

USD 2,450
Country Report

Cooking Ingredients and Meals in Oman

Nov 2023

In 2023, Oman's cooking ingredients industry has shifted due to higher prices from global inflation. Consumers are now leaning towards healthier choices, affecting demand for traditional cooking ingredients. Freshness remains a priority, leading to…

USD 2,450
Country Report

Consumer Health in Oman

Oct 2023

Consumer health is registering healthy growth rates in Oman in 2023. Growth is being driven by the increasing presence of OTC brands, increasing consumer awareness, an expanding population and an increase in self-medication. Easing inflationary…

USD 2,750
Country Report

Dairy Products and Alternatives in Oman

Sep 2023

Increasingly hectic lifestyles and growth in the number of working mothers is boosting demand for packaged dairy and baby food which is widely available via the country’s well-developed grocery retail channels. The government’s investment in…

USD 2,100
Cities

Muscat in Oman

Jul 2023

The Muscat in Oman report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…

USD 725
Country Report

Alcoholic Drinks in Oman

Jul 2023

Locals are officially banned from buying and consuming alcohol, with players relying on expatriates for sales, while the ban on marketing alcoholic drinks makes it challenging for brand owners to influence consumer choices. Nonetheless, the lifting…

USD 2,450
Country Report

Snacks in Oman

Jul 2023

After being negatively impacted by the COVID-19 pandemic in 2020 and 2021, sales of snacks finally began to improve in 2022. The removal of pandemic-related restrictions and the return of tourism in 2023 continued to support rising demand. While the…

USD 2,450
Strategy Briefing

Global Trends in Commodities Market

May 2023

This report provides a global overview of commodity market trends from 2017 through to 2022, including price forecasts up to 2024 for the key commodities in the Agriculture, Energy and Metals sectors. Insights analyse long-term global trends that can…

USD 1,325
Country Briefing

Business Dynamics: Oman

Apr 2023

This report assesses the business environment in Oman, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and innovative…

USD 300
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