While hygiene will remain a key priority for Norwegian consumers, volume sales of laundry care products are expected to register sluggish performance during the forecast period amid ongoing high inflation. As average unit prices remain high, consumers are likely to cut back on products considered non-essential, such as fabric softeners.
Sustainability will continue to shape consumers’ purchasing patterns over the forecast period. Many Norwegians will seek to extend the life of their clothing by reducing the frequency of laundry washing, using milder detergents, shorter wash cycles, and lower temperatures.
The emergence of laundry sheets as an alternative to traditional formats such as powder, liquid, and capsules is a notable development within laundry care, illustrated by the launch of the Concept Zero brand in 2023.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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