Cameroon

Value sales of sun care was negligible in 2023 and this is not expected to change over the forecast period.

In 2023, skin care in Cameroon showcased a multifaceted landscape. Body lotion, nearing market maturity, demonstrated modest growth with rising unit prices. Despite governmental efforts to curb the use of skin lightening products through bans and…

Premium beauty and personal care in Cameroon presented a mixed picture in 2023. While premium colour cosmetics flourished, driven by a growing makeup culture, premium fragrance was plagued by a lack of trust due to rampant counterfeiting. This has…

In 2023, core oral care categories, particularly manual toothpaste and toothbrushes, experienced growth in response to increasing awareness of oral hygiene. However, significant price hikes for leading brands of manual toothbrushes impacted volume…

The growing trend of beard cultivation among Cameroonian men has significantly boosted the demand for razors, both for home use and barber shop services. Despite a notable increase in unit prices, razors remained a crucial part of men’s grooming…

Mass beauty and personal care in Cameroon demonstrated remarkable resilience in the face of challenging economic circumstances in 2023. Inflation and a persistent socio-political crisis have pushed Cameroonians towards more frugal spending habits,…

In 2023, hair care in Cameroon experienced a dynamic phase with significant growth in various areas, except for the declining perms and relaxants segment. This decline is attributed to changing consumer preferences, favouring casual braiding and the…

Despite inflationary trends, fragrances in Cameroon experienced growth in 2023. The import volume of fragrances and eau de parfum has shown a consistent upward trajectory over the review period, reaching 236,366 tons in 2022 from 219,779 tons in…

Growth in depilatories in Cameroon is predominantly fuelled by the widespread popularity of women’s razors, notably favouring well-established brands like Bic from Icrafon and Gillette from Procter and Gamble in 2023. The affordability, widespread…

An unequivocal dominance of deodorant roll-ons and sprays continued in deodorants in Cameroon in 2023, relegating the presence of alternative deodorant types such as pumps, wipes, creams, and sticks to a state of near non-existence. The historical…

Colour cosmetics in Cameroon has sustained its robust growth trajectory in 2023, solidifying its status as one of the pre-eminent segments within the nation’s beauty and personal care industry. This flourishing industry is propelled, in part, by the…

Beauty and personal care in Cameroon is navigating through significant changes amidst a backdrop of both challenges and growth opportunities. Traditional hair care practices are witnessing a decline as wigs gain popularity, reflecting a shift towards…

Bar soap continued to be the reigning king in bath and shower in Cameroon in 2023, despite the growing availability of shower gels. This dominance is deeply rooted in cultural habits, highlighting the significant role it plays in shaping consumer…

Baby and child-specific products in Cameroon during 2023 was driven by affordability and essential needs in the face of the country's hot climate. Baby wipes emerged as one of the fastest-growing categories. Improved affordability made baby wipes a…

Consumer price sensitivity is a major factor influencing biscuit purchases in Cameroon in 2024. This translates to a strong preference for plain and filled biscuits, considered more affordable. Earlier in the year, leading brands like Naya, Delys,…

Sugar confectionery, as a product area as a whole, is set to achieve solid growth in retail value sales terms in 2024 in Cameroon. This strong increase in value is largely driven by inflationary pressures, however, as volume growth is more modest.…

Inflation remains a concern in Cameroon, with the National Institute of Statistics predicting a rate of around 7% in 2024. This stems largely from the February 2024 fuel price increase, impacting transportation costs and ultimately the prices of…

Savoury snacks has remained the smallest of the main snacks categories in Cameroon in retail volume sales terms in 2024. This is mainly explained by the traditional preference for sweeter and more indulgence-oriented snacks among local consumers. For…

Price sensitivity is a major factor influencing ice cream purchases in Cameroon in 2024. As the cost of living rises, ice cream sold by roadside vendors is experiencing a resurgence. Despite long-standing concerns about hygiene, these vendors offer a…

In 2024, retail value sales of gum in Cameroon are set to record substantial growth. This strong increase is largely driven by inflationary pressures, however, as volume growth is muted. While characteristics like flavour, freshness and texture play…