Cameroon

Despite persistent inflation compounded by the elimination of fuel subsidies in the 2024 Finance Law, prices of yogurt have remained fairly stable in 2024 which has helped to support retail volume growth in the category. Yogurt is a highly…

There is a limited appetite for plant-based dairy products in Cameroon, including plant-based yoghurt, with sales reporting a sharp decline in retail volume terms in 2024. Traditional dairy products dominate the market, and plant-based dairy has yet…

Cameroonians remain highly price sensitive in 2024, compounded by persistently high inflation. As such, some consumers have been turning to more affordable alternatives to powder milk like condensed milk. Condensed milk is used in making popular hot…

Prices of drinking milk products have stabilised after sharp price rises in 2022 and 2023, respectively. Those increases were driven primarily by a deficient local production of milk which stands at around 120,000 tons annually, difficulties in…

Demand for dairy products – especially powder milk – remains high in 2024. Nonetheless, the rising cost of living as a result of elevated rates of inflation has resulted in many consumers becoming increasingly frugal in their spending. Dairy players…

Spreadable cheese remains one of the most popular options in cheese in Cameroon in 2024 driven by its affordability and familiarity. Spreadable cheese has the longest standing presence of any cheese in the Cameroonian market. Brands like La Vache Qui…

Retail sales of butter remain limited in Cameroon, albeit seeing steady growth in volume terms in 2024. The target audience for butter is primarily restaurants offering contemporary cuisine, especially in the French-speaking regions of the country…

The rising cost of living have made Cameroonians highly price sensitive. With imported baby food dominating the market and with the escalating cost of wheat, a critical element for making infant cereals, the price of dried baby food soared towards…

Value sales of sun care was negligible in 2023 and this is not expected to change over the forecast period.

In 2023, skin care in Cameroon showcased a multifaceted landscape. Body lotion, nearing market maturity, demonstrated modest growth with rising unit prices. Despite governmental efforts to curb the use of skin lightening products through bans and…

Premium beauty and personal care in Cameroon presented a mixed picture in 2023. While premium colour cosmetics flourished, driven by a growing makeup culture, premium fragrance was plagued by a lack of trust due to rampant counterfeiting. This has…

In 2023, core oral care categories, particularly manual toothpaste and toothbrushes, experienced growth in response to increasing awareness of oral hygiene. However, significant price hikes for leading brands of manual toothbrushes impacted volume…

The growing trend of beard cultivation among Cameroonian men has significantly boosted the demand for razors, both for home use and barber shop services. Despite a notable increase in unit prices, razors remained a crucial part of men’s grooming…

Mass beauty and personal care in Cameroon demonstrated remarkable resilience in the face of challenging economic circumstances in 2023. Inflation and a persistent socio-political crisis have pushed Cameroonians towards more frugal spending habits,…

In 2023, hair care in Cameroon experienced a dynamic phase with significant growth in various areas, except for the declining perms and relaxants segment. This decline is attributed to changing consumer preferences, favouring casual braiding and the…

Despite inflationary trends, fragrances in Cameroon experienced growth in 2023. The import volume of fragrances and eau de parfum has shown a consistent upward trajectory over the review period, reaching 236,366 tons in 2022 from 219,779 tons in…

Growth in depilatories in Cameroon is predominantly fuelled by the widespread popularity of women’s razors, notably favouring well-established brands like Bic from Icrafon and Gillette from Procter and Gamble in 2023. The affordability, widespread…

An unequivocal dominance of deodorant roll-ons and sprays continued in deodorants in Cameroon in 2023, relegating the presence of alternative deodorant types such as pumps, wipes, creams, and sticks to a state of near non-existence. The historical…

Colour cosmetics in Cameroon has sustained its robust growth trajectory in 2023, solidifying its status as one of the pre-eminent segments within the nation’s beauty and personal care industry. This flourishing industry is propelled, in part, by the…

Beauty and personal care in Cameroon is navigating through significant changes amidst a backdrop of both challenges and growth opportunities. Traditional hair care practices are witnessing a decline as wigs gain popularity, reflecting a shift towards…