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Croatia

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Croatia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Briefing

Households: Croatia

May 2024

The number of households is set to slightly decrease, while the average household size will remain unchanged in Croatia over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is…

USD 300
Country Report

Tobacco in Croatia

May 2024

In 2023, there were no sharp changes in excise tax or, therefore, product prices in tobacco in Croatia. More stable prices helped to avoid declines in retail volume sales at the end of the review period. However, the growth in retail volume sales of…

USD 2,450
Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Croatia

May 2024

Smokeless tobacco, e-vapour products and heated tobacco in Croatia performed well overall in 2023, although chewing tobacco and moist snuff remained negligible. Both e-vapour products and heated tobacco are on an upward retail volume sales…

USD 1,195
Country Report

Cigars, Cigarillos and Smoking Tobacco in Croatia

May 2024

Cigars, cigarillos and smoking tobacco in Croatia continued to see retail volume growth in 2023. The growing interest in cigars among a wider range of consumers pushed up retail volume sales. Previously, cigars were predominantly smoked by…

USD 1,195
Country Report

Cigarettes in Croatia

May 2024

Despite continuously rising prices, cigarettes in Croatia saw a further increase in retail volume sales in 2023, albeit a moderate upturn and significantly slower than in 2021 and 2022. Croatia is one of the rare EU markets that is seemingly showing…

USD 1,195
Country Briefing

Economy, Finance and Trade: Croatia

May 2024

The report examines the economic landscape of Croatia and provides information on major monetary indicators, foreign trade and government finance. The economy expanded in real terms in 2023, driven by private consumption, government spending,…

USD 300
Country Report

Sun Care in Croatia

Apr 2024

Recent years have seen huge growth in inbound tourist arrivals to Croatia, with each passing year seeing new records being set in the numbers of inbound tourists visiting the country, especially during summer. Much of this growth is related to…

USD 1,195
Country Report

Skin Care in Croatia

Apr 2024

Skin care in Croatia continued to record positive volume growth in 2023, with sales growth supported by rising demand for products with ingredients that target specific skin problems. More specific products that target skin issues are becoming…

USD 1,195
Country Report

Premium Beauty and Personal Care in Croatia

Apr 2024

The long-term premiumisation trend continued to have an influence on sales across numerous categories of beauty and personal care during 2023. The segment of the local population that can easily afford premium products remains quite small, although…

USD 1,195
Country Report

Oral Care in Croatia

Apr 2024

During 2023, major players in oral care such as Colgate-Palmolive and Procter & Gamble undertook various initiatives designed to spread awareness about the importance of maintaining optimum oral hygiene. These campaigns targeted both children and…

USD 1,195
Country Report

Men's Grooming in Croatia

Apr 2024

2023 saw men’s razors and blades return to positive growth as more local men chose the cleanshaven look, a sign that the decade-long trend towards wearing beards may have already peaked. While men’s pre-shave and men’s post-shave each continued to…

USD 1,195
Country Report

Mass Beauty and Personal Care in Croatia

Apr 2024

Mass beauty and personal care registered a positive performance in 2023, outperforming premium beauty and personal care as the uncertain economic situation, high inflation and ongoing energy crisis forced many Croatian consumers to look for cheaper…

USD 1,195
Country Report

Hair Care in Croatia

Apr 2024

Towards the end of the review period, local consumers adopted a more personalised, customised approach to their hair care needs. This trend first emerged during the peak months of the COVID-19 pandemic, when many people took the opportunity to…

USD 1,195
Country Report

Fragrances in Croatia

Apr 2024

Prior to the onset of the COVID-19 pandemic, there were few differences between sales growth trends across premium fragrances and mass fragrances. However, since volume sales of premium fragrances dropped sharply in 2020 during the early stages of…

USD 1,195
Country Report

Depilatories in Croatia

Apr 2024

While Croatian consumers are showing increased interest in depilatories generally, 2023 saw a particularly strong increase in demand for depilatories made using natural ingredients such as argan oil and aloe vera. Each of these ingredients is…

USD 1,195
Country Report

Deodorants in Croatia

Apr 2024

Deodorant sprays remained the overwhelmingly dominant category of deodorants in Croatia during 2023 and this is a reflection of the status that deodorant spray shave as the default format of deodorants for local consumers. Put simply, deodorant…

USD 1,195
Country Report

Colour Cosmetics in Croatia

Apr 2024

Demand for facial make-up increased significantly over the course of 2023, with strong growth registered in both the premium and mass segments over the course of the year. Much of this growth was spurred by the very dynamic performance registered in…

USD 1,195
Country Report

Beauty and Personal Care in Croatia

Apr 2024

The ongoing effects of the War in Ukraine continued to have a negative effect on the Croatian economy throughout 2023. Exports to Russia, Belarus and Ukraine were on hold throughout the year, while consumer spending remained under pressure across…

USD 2,750
Country Report

Bath and Shower in Croatia

Apr 2024

Demand for hand sanitisers continues to decline significantly over the course of 2023 as the influence of the COVID-19 pandemic on consumer behaviour continued to decline. As the sanitary situation has improved and the pandemic has officially come to…

USD 1,195
Country Report

Baby and Child-Specific Products in Croatia

Apr 2024

Baby and child-specific sun care was among the top performing categories across baby and child-specific products in Croatia during 2023, with volume sales rising strongly despite steep unit price increases over the course of the year. The main reason…

USD 1,195
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