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Article

Top 5 Product Innovation Mistakes to Avoid

Alison Angus

Alison Angus

9 Nov 23

Today’s business environment requires faster and better innovation to sustain growth and your competitive edge. Here’s the five biggest mistakes companies make when developing these strategies or new products.

Article

Five Strategies for Navigating Volatile Consumer Markets

Jana Rude

Jana Rude

3 Oct 23

Concurrent market flashpoints, such as climate change, economic deterioration and societal shocks, have an amplified negative effect on consumption due to their interrelated nature. Navigating through the new polycrisis reality means drawing lessons from past errors, proactively anticipating future challenges, fostering consumer trust, and adopting a thoughtful approach to communication.

Video

How to Segment Your Target Audience

Jana Rude

Jana Rude

3 Oct 23

Consumer segmentation is a powerful tool that helps you better understand and reach the right audience. But demographic or geographic traits are just the starting point. In this quick video, you'll learn about two types of indicators that can improve your marketing strategies. You can also find different types of shoppers to target in our report, Eight Types of Consumers for Targeted Marketing.

Article

The Importance of Quantifying Megatrends: Unveiling Future Opportunities

Alison Angus

Alison Angus

21 Sep 23

In today's rapidly evolving business landscape, staying ahead of consumer trends is crucial for companies to remain relevant and competitive. Megatrends, the long-term consumer-driven shifts in behaviour and values, play a pivotal role in shaping industries and economies. Quantifying these megatrends can be a complex task but helps you estimate market potential, spending propensity and ROI. So, where should you start? Here, we explain the importance, methodology and benefits of quantifying megatrends.

Video

Euromonitor's Approach to Consumer Insights

Lisa Holmes

Lisa Holmes

14 Sep 23

Euromonitor International fields surveys and other consumer insights methods as part of our global research. These surveys allow us to contextualise the voice of the consumer alongside our global market data. Watch this video to learn more about our…

Video

Understanding the Path to Purchase

Euromonitor International

Euromonitor International

9 Aug 23

Consumer segmentation goes far beyond age, gender and income. Here, we explain the key factors you should consider when grouping consumers to create effective and personalised buying experiences.

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