In today's rapidly evolving business landscape, staying ahead of consumer trends is crucial for companies to remain relevant and competitive. Megatrends, the long-term consumer-driven shifts in behaviour and values, play a pivotal role in shaping industries and economies. Quantifying these megatrends can be a complex task but helps you estimate market potential, spending propensity and ROI. So, where should you start? Here, we explain the importance, methodology and benefits of quantifying megatrends.
Euromonitor International fields surveys and other consumer insights methods as part of our global research. These surveys allow us to contextualise the voice of the consumer alongside our global market data. Watch this video to learn more about our…
You can’t rely on basic demographics alone to accurately target shoppers. Get eight types of consumers, so you can tailor campaigns based on personal traits and values. The goal: equip you with practical insights to reach the right audience.
In an ever-changing political, social and digital world, you need a consumer-centric strategy to be successful. Consumer segmentation can be a powerful tool to help brands better understand and appeal to their target market.
You should use consumer insights as the foundation of your strategic development. Surveys give you answers to shopper preferences, emerging trends and product development opportunities. Here's how we can help.