Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Argentina. Includes comprehensive data and analysis, tables, charts, with five-year forecasts.
In 2023, trends were very similar to the previous year, but more moderate. So, although the number of people engaging in outdoor activities, going to school or university or going to their offices increased for the third year in a row, the dynamics…
All home insecticides categories witnessed a decline in volume sales in 2023 for the second year in a row. In both years, sales declined due to weather-related issues. In 2023, Argentina went through one of the toughest droughts in its history, which…
Argentina experienced a highly complex economic situation characterised by rising inflation in 2023. Consumers were forced to make choices regarding which industries and categories they allocated available funds to, resulting in a decline in the…
Despite the tumultuous events of recent years, menstrual care in Argentina exhibited remarkable stability in 2023. Unlike previous years marked by significant fluctuations, particularly during the pandemic, sales volumes remained relatively steady.…
In 2023, vending in Argentina registered exponential retail current value sales growth, although this can be explained mainly by the very high inflation rate in the country. Vending remained a small channel in the country, and insignificant compared…
Leading chains of hypermarkets in Argentina like Carrefour and Jumbo are reducing their in-store selling spaces, in order to enhance their e-commerce operations and transform them into real and proper omnichannel outlets. Such spaces are dedicated to…
Volume sales of three of the four toilet care categories - rim blocks, rim liquids and in-cistern devices - declined in 2023. The main reason for this fall in volumes had to do with the lower amount of time people were spending at home than during…
The business environment of the home care industry in Argentina was characterised by uncertainty in 2023. During the year, significant macroeconomic and political factors shaped people’s consumption choices.
The challenging economic situation in the country, characterised by high inflation rates, had less of a dampening effect on the performance of writing instruments in 2023, compared with other personal accessories categories. This is mainly because…
In 2023, current value sales in retail in Argentina experienced triple-digit growth, although this was primarily driven by very high inflation, which remained a chronic issue. Inflation reached a triple-digit rate during 2023 and the country…
All polishes categories witnessed a decline in volume sales once again in 2023. The big driver behind this trend has to do with lifestyle changes. No other category has been impacted as strongly by new lifestyles as has polishes. However, in…
Aerosol disinfectants are included in the spray/aerosol air fresheners category. These aerosols witnessed an unprecedented boom in sales in 2020 and part of 2021 due to hygiene concerns generated by the COVID-19 crisis. However, in the last two years…
Bleach sales declined in 2023 for the third year in a row. The category saw sales rocket in 2020 due to the COVID-19 pandemic and fears about infection with the SARS-CoV-2 virus. However, in the following years, bleach sales plummeted due to the…
In the wake of the pandemic a significant shift in consumer behaviour was seen as people started spending more time outside their homes in 2022. There was a rise in on-the-go consumption, which necessitated a change in the way products were packaged.…
In 2023, value sales of retail tissue rose notably, although this growth was primarily driven by price increases. The trend of companies calling back employees to the office, albeit in hybrid working schemes, has had a noticeable impact on…
Consumers in Argentina continued to migrate to discounters in search of low prices, discounts and price promotions, given the complex and difficult economic context in the country. Discounters offer a broad portfolio of private label options covering…
Although the market volume of the hand dishwashing category in Argentina dropped in 2023, its sales climbed in current value terms. The market volume of hand dishwashing fell for the third year in a row, mainly due to the reduced number of meals…
2023 was an extremely challenging year for consumer foodservice in Argentina, with skyrocketing inflation and steep price hikes throughout. Brands were forced to frequently raise prices, sometimes as often as weekly, to minimise losses. Consumer…
Argentina faced an uncertain macroeconomic scenario due to political disfunction and economic instability, with one of the highest inflation rates in the world, although according to Comisión Económica para América Latina y Caribe (CEPAL), gross…
Wipes in Argentina, heavily dominated by baby wipes, faced challenges in 2023 primarily due to the country's declining birth rate. With baby wipes accounting for nearly 80% of value sales, the category's performance is intricately linked to the birth…