Argentina

Retail sales of sports nutrition products continued to grow strongly in constant value terms in 2023, despite restrictive measures on imports, as the government sought to protect its reserves. While the global creatine shortage led to some supply…

Economic freedom is lacking in Argentina and the political landscape is unstable, whilst corruption continues to infiltrate the highest echelons of power. Hyperinflation is causing economic pain; however, currency weakness could help exporters. A…

Total volume sales of beer recorded moderate growth in 2022, strengthened by the government price control programme, huge investment in terms of advertising and brand innovation, and the Football World Cup. Following considerable growth in 2021, beer…

Argentina faced an uncertain macroeconomic scenario, with political dysfunction and economic instability, and one of the highest inflation rates in the world. However, following Comisión Económica para América Latina y el Caribe (Cepal: United…

While eyewear in Argentina is poised to record high double-digit growth in total current value sales in 2023, this is because the country’s longstanding problems with inflation have worsened considerably due to the combined impact of the global…

The heightened hygiene-consciousness resulting from the COVID-19 pandemic has had a positive impact on oral care in Argentina, with all subcategories experiencing growth in volume sales in 2022. Demand continues to rise as hygiene routines…

As the number of deaths from COVID-19 fell and the fear of contagion among the local population declined, the number of local consumers participating in outdoor activities, attending school and university, and returning to their offices increased for…

Local awareness of disease caused by mosquitoes has increased in Argentina in the last decade. In 2022, however, the average temperature during the winter months was lower than in previous years and the season began earlier. This curtailed the season…

During 2023, sleep aids continued to benefit from the post- pandemic landscape of ongoing global economic instability, compounded by rampant inflation, which placed pressure on both middle- and low-income groups. As a result, consumers were forced to…

Despite ongoing economic instability, consumers remained keen to maintain healthy lifestyles in order to help boost their immune systems. This, alongside the expansion of health food shops, boosted retail volume sales of dietary supplements in 2023.…

In 2023, snacks in Argentina experienced a strong recovery and surpassed pre-pandemic levels in terms of volume sales. This growth was driven by various factors, including on-the-go consumption, celebrations, and social gatherings at home. The World…

Impulse ice cream was the most dynamic category within ice cream in terms of retail volume sales in 2022, and this trend is expected to continue in 2023. The record-breaking local tourism during the 2022-2023 season, coupled with favourable weather…

In 2022, gum sales experienced robust growth in volume terms, and positive growth is expected in 2023, albeit still below pre-pandemic levels. While the end of the pandemic brought about a rebound in gum sales, several trends that emerged during the…

Hoya, a Japanese producer of spectacle lenses, has entered and exited eyewear in Argentina on multiple occasions over several years depending on how macroeconomic conditions have fluctuated. After an absence of some time, towards the end of the…

Pantyliners and tampons were the fastest developing categories within sanitary protection in Argentina in retail volume growth terms in 2022. Moreover, both showed improved results in this respect as compared to 2021. Given that these product types…

With consumers spending more time in front of screens, whether as a result of home working or e-learning, retail sales of eye care products continued to see healthy growth in constant value terms in 2023. The COVID-19 pandemic led to an increased use…

Retail volume sales of analgesics rebounded in 2023, following a two-year period of decline. While the COVID-19 pandemic boosted demand for acetaminophen (paracetamol), which was the only analgesic recommended by the government to alleviate the…

Consumer spending generally remained under pressure in Argentina during 2023. Suppressed commercial activity flowed from an even worse economic performance than what had been expected at the beginning of the year. The main issues include stubbornly…

In line with the economic crisis, cigarette consumption showed a third consecutive year of moderate retail growth, driven by the trade down from premium to mainstream brands and from mid-term price brands to economy options. As illicit trade saw a…

As pandemic restrictions lifted in 2022, the colour cosmetics industry continued to record a solid recovery both volume and value terms. The return to office work, albeit not as prevalent as pre-pandemic due to the adoption of remote working, and the…