Liquid detergent will perform strongly over the forecast period, in terms of constant value and volume growth. Consumers regard liquid detergent as being economical, as well using less water.
Value for money will continue to be the key driver of value sales. As such, this will lead to larger penetration of more affordable Russian brands, such as the Big Wash brand from Stupino.
There will be increased focus on sustainability over the forecast period and players will focus their innovations on being kinder to the environment. This will result in the increased use of concentrated detergents, detergents that can be used at lower temperatures, and also the use of less plastic packaging.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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