The sustainability trend which is emerging in laundry care in Greece is expected to gather further pace over the coming years, with manufacturers continuing to place an emphasis on "green" credentials and energy-saving strategies.
Liquid detergents is expected to continue to outperform powder detergents over the forecast period, with concentrated liquid detergents expected to attract the most attention. Meanwhile, liquid tablet detergents continue to grow from a relatively low base, with Ariel and Skip holding the entire subcategory brand shares between them.
Ultimately, changes in consumer habits and overall low levels of purchasing power are set to affect sales in discretionary categories in laundry care. An exception to this may be seen in water softeners, products in which are perceived as more necessary due to the water in Greece being hard in most parts of the country.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!