Enjoy a 15% discount when you use the code EQLYJUNE24 at checkout from the 17th to the 30th of June 2024

Innovation An insight-driven and customer-centric approach is key for breakthrough innovation. We help you identify early warning signals of trends, white space and category evolution for market success.

Editor's Choice

Latest Content

Article

Top Five Innovations in Sustainability in Q1 2024

Jorge Zuniga

Jorge Zuniga

29 May 24

FMCG industries in 2024 face a challenge to balance rising costs with escalating climate issues. Despite the recognised need for climate action, businesses grapple with actualising sustainable strategies and clearly delivering their initiatives to consumers. This article underscores the crucial role of sustainable innovation, showcasing five products from early 2024 that exemplify how brands can harness sustainable practices for relevance and competitiveness amidst evolving consumer demands.

Webinar

Passport Innovation: Live Product Demo

Euromonitor International

Euromonitor International

22 May 24 | GMT: 03:00 PM

A bright idea is a great start, but successful innovation relies on more than just inspiration. Join us for an interactive product demo, where you will discover how Euromonitor’s Passport Innovation database helps you to navigate new product journeys for strategic innovation.

Article

Trends and Staying Power in New Air Care Products: The Role of Scent in Innovation

Jared Conway

Jared Conway

20 May 24

There is no shortage of decisions regarding attributes that companies need to consider when innovating in their industries and introducing new products to the market. In an industry like air care, scent is one such attribute that can significantly impact a new product’s performance. Scents have a powerful conscious and unconscious influence on consumers and so companies need to carefully monitor how consumer preference is changing.

Article

Top Three Consumer Trends for Germany in 2024

Stephen Dutton

Stephen Dutton

17 May 24

Germany, as a market, has experienced a number of challenges in previous years. Many product and service industries are experiencing a rebalancing effect in the wake of the pandemic, navigating a new normal in supply and demand, while lingering inflation and a cost-of-living crisis continue to squeeze consumers and businesses alike. Despite the challenges, there is room for optimism.

Article

Voice of the Industry: Key Consumer Insights

Anjali Jain

Anjali Jain

2 May 24

In 2023, companies were putting a brighter spotlight on consumers’ needs and wants, in order to compete effectively and grow in the future. Voice of the Industry Survey 2023 (fielded August to November 2023) revealed that over 40% of the respondents identified enhancing consumer experience, fostering consistency in brand interactions, and becoming consumer-centric as pivotal commerce-specific developments.

Article

Latin America: Top Consumer Trends in 2024

Rodrigo Mattos

Rodrigo Mattos

1 May 24

Latin America is one of the most diverse regions in the world. Strategies that work in Asia or Europe, for example, can’t simply be plugged and played into this unique region. Read this article for two consumer trends to watch in Latin America in 2024.

Consulting Custom research solutions that leverage our network and multi-methodology expertise. Our consulting team partner with you to answer your commercial questions, building a project framework, deliverable and timeline that meets your research needs Learn More
;