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Integrating sustainability into product development has become a fundamental aspect of business strategy as the rising demand for sustainable products is fuelling revenue growth.
Stay updated on industry trends, market dynamics, economic shifts and consumer behaviour with our free resources—sourced from our research experts and robust data platform, Passport. Here are your must-read insights for October 2024.
From human-grade ingredients to novel formats and now functional benefits, innovation in pet care is becoming even more sophisticated. As the industry expands through new brands and categories, tracking new product development should be an important consideration for brand innovation strategy. With pet owners adopting a more “health first” approach, pet product innovation is increasingly going down the same route.
Innovation continues to be at the forefront of companies’ strategies, but how to uncover those fresh ideas and opportunities is often difficult. A pathway to discovering where and how to innovate lies in better understanding the habits, opinions, and needs of consumers. There are often opportunities where consumers can’t find a solution, leading to white spaces for companies to deliver on that competitors might not have explored yet.
Disruption is the new norm, challenging established global brands to stay ahead of the curve. Here are tools you can use to keep up with the pace of change and innovation.