Malaysia

Wearable electronics in Malaysia benefits from rising awareness of health and wellness and fitness issues, which continue to pave the way for the greater adoption of such products in 2024. The category continues to show dynamism towards the end of…

Portable players in Malaysia is well placed to benefit as the country’s property market is expected to stabilise in 2024, despite ongoing economic uncertainty, with some urban/suburban areas positioned for more robust growth. There is cautious…

Mobile phones in Malaysia benefits from the development of the 5G network in the market. Government initiatives aimed at encouraging the widespread adoption of 5G have incorporated Rahmah smartphone packages. As of 31 December 2023, Malaysia’s 5G…

Retail sales of in-car entertainment in Malaysia saw an accelerated decline in both volume and current value terms towards the end of the review period, in spite of rising levels of new car ownership. Tax incentives were a key contributor to new car…

Imaging devices in Malaysia continue to be adversely affected by smartphones. These multifunctional devices continue to remove the need for digital cameras and camcorders, as well as music players, e-readers, etc. Importantly, new models of…

Home video in Malaysia is set to benefit from the anticipated stabilisation of the country’s property market in 2024, despite economic uncertainties, with certain urban and suburban areas positioned for more robust growth. The domestic property…

Overall, retail sales of home audio and cinema in Malaysia are projected to continue to decline in volume and current value terms in 2024. The category is dominated by hi-fi systems and home cinema and speaker systems, but the demand for these…

In 2024, headphones in Malaysia is projected to see moderate retail volume growth, mainly due to TWS earbuds, but also wireless headbands, as wireless earphones sees a further steep decline. Importantly, the overall growth performance represents an…

Consumer electronics in Malaysia continues to be affected by inflation at the end of the review period. Indeed, the rate of inflation in 2024 is set to be marginally higher than in 2023, but lower than in 2022. The annual inflation rate for food and…

Retail volume sales of computers and peripherals in Malaysia are expected to fall for a third consecutive year in 2024, following the hikes recorded in 2021. The switch to remote working and schooling, as the Coronavirus (COVID-19) pandemic forced…

In 2023, in Malaysia the majority of households were couples with children, but a trend towards smaller families and single-child households was evident. By 2028, this trend is expected to continue, with single person households rising the fastest.…

In 2023, flexible plastic and blister and strip packs continued to be the most popular pack types for air care products in Malaysia. This was primarily due to the country’s hot and humid climate and specific consumer preferences. Flexible plastic…

The market for sweet biscuits, snack bars and fruit snacks in Malaysia is set to see a stagnant performance in retail volume terms in 2024, continuing the trend of the previous year. However, on a more positive note, the category is expected to see…

Retail volume sales of sugar confectionery in Malaysia are set to continue to decline in 2024.Growth is being impacted by a wave of price hikes, as manufacturers battle with higher operating costs. This is due to the increasing prices of raw…

The market for snacks in Malaysia is set to decline in retail volume terms in 2024, following the sluggish performance of the previous year. Growth is being impacted by the increasing prices of raw materials (notably, cocoa and sugar), sparked by the…

The overall market for savoury snacks in Malaysia is expected to register a fairly flat performance in retail volume terms in 2023, although outcomes will vary according to subcategory. In rice snacks and popcorn, for example, demand is being stifled…

Ice cream in Malaysia is expected to register a decline in retail volume terms in 2024, continuing the trend of the previous year. This is within the context of steep unit price surges for both bulk and multi-pack dairy ice cream, as manufacturers…

The market for gum in Malaysia is expected to decline in retail volume terms in 2024, continuing the trend of the previous year. One key contributing factor is the high cost of living, thanks to ongoing pressures, which has dampened consumers'…

The market for chocolate confectionery in Malaysia is set to see a stagnant performance in retail volume terms in 2024. Demand is being impacted by ongoing price rises, as input costs spiral to an all-time high. Cacao prices, for example, surged at…

Sales of wine declined sharply during 2020 and 2021 as a result of COVID-19 and the restrictions imposed to contain it. The category saw a strong recovery in 2022 as these restrictions were eased and tourists returned, and this recovery continued…