Malaysia

In 2023, beer continued to account for the highest total packaging volumes of alcoholic drinks in retail in Malaysia, accounting for nearly a 90% share, despite seeing a decline in actual packaging volumes as consumers’ incomes were constrained by…

Wound care in Malaysia is expected to continue its positive growth trajectory in current value terms throughout 2024. With people spending more time outdoors and increasingly engaging in sports and recreational activities, the incidence of cuts,…

The Malaysian market for weight management and wellbeing expected to see a relatively static performance in current value terms in 2024. This is mainly due to the rising cost of living, which makes it increasingly difficult for consumers to allocate…

The market for vitamins in Malaysia is expected to register a more modest rate of growth in current value terms in 2024, in contrast to the surge in demand witnessed during the first half of the review period. This slowdown is primarily driven by the…

Sports nutrition will continue to see dynamic growth in current value terms in 2024, as consumers look for support in achieving their fitness goals. While in the past sports nutrition sales have been largely limited to professional athletes and…

Paediatric vitamins and dietary supplements is set to continue as the star performer in paediatric consumer health in Malaysia in 2024. Parents show an ongoing concern for their children's health and as such, show a willingness to invest in…

The market for NRT smoking cessation aids will continue to see healthy growth in current value terms in 2024. Legislative changes made by the Malaysian Government in October 2022, in the form of the removal of NRT smoking cessation aids from the list…

Herbal/traditional products have a long-standing tradition within consumer health in Malaysia. Such products are often sold in kiosks, as well as herbal/traditional healthcare stores, and as such, are easy to obtain. For example, Tongkat Ali, one of…

Eye care is set to continue to register robust growth in current value terms in 2023. Malaysians typically spend long periods of time on digital devices, a practice which is linked to a range of vision issues, including discomfort, burning and dry…

The Malaysian market for digestive remedies is projected to see robust growth in current value terms in 2024, building on the positive trajectory of the previous year. As Malaysians return to their fast-paced, stressful lifestyles, they are less…

The Malaysian market for dietary supplements is set to experience robust growth in current value terms in 2024, driven by consumers' increasing focus on preventative health measures. Eye-health will enjoy an especially strong performance, driven by…

Dermatologicals saw an increase in demand in Malaysia in 2023, although performance varied somewhat by subcategory Nappy (diaper) rash treatments, for instance, saw sustained growth, driven in part by the return of more active lifestyles as people…

Cough, cold, and allergy (hay fever) remedies will maintain a strong performance in Malaysia in current value terms in 2024. As opportunities for social interaction increase, through workplaces, educational settings, and various recreational…

The consumer health market in Malaysia is projected to maintain steady growth in current value terms in 2024, albeit at a slower pace compared to the initial years of the review period. While core inflation is anticipated to trend lower than in 2023,…

The Malaysian market for analgesics is poised to perform well in current value terms in 2024, supported by the return of consumers to their busy pre-pandemic routines. As consumers engage in more active lifestyles, including sports and outdoor…

Tourism in Malaysia is on a strong upswing in 2024. Malaysia's travel industry is enjoying a positive recovery, with several factors influencing its ongoing development. The full return of travellers from China would be a game changer, but current…

Both inbound arrivals and outbound departures are set to rise strongly in Malaysia in 2024. Overall, the travel industry in the country is seeing a positive recovery in the final year of the review period, with domestic tourism playing a leading role…

Lodging (destination) is set to see strong current value growth in Malaysia in 2024. The hotel industry is experiencing a welcome rebound, fuelled by pent-up travel demand and reopened borders. However, it faces a number of challenges as it looks to…

Booking sales are set to increase strongly in current value terms in Malaysia in 2024. Since borders have opened in the aftermath of the COVID-19 crisis, Malaysia’s tourism industry has been experiencing a welcome rebound. Malaysians have shown a…

Airlines is set to see strong current value growth in Malaysia in 2024. Airlines has seen an intensification of competition due to the ongoing expansion of low cost carriers. Driving private cars and using buses and trains remain attractive and…