Georgia

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Georgia.

Country Report

Home Insecticides in Georgia

Feb 2024

Home insecticides is mainly a seasonal, functional product and is not directly related to hygiene concerns consumers have in relation to viruses. The main driver of volume sales each year is the size of the insect population, with summer the high…

USD 1,195
Country Report

Dishwashing in Georgia

Feb 2024

Dishwashing in 2023 faces steady retail volume growth, despite the high costs of living confronted by locals. Demand for hand dishwashing remains stable, with little change in the competitive landscape and product development somewhat limited. By…

USD 1,195
Country Report

Air Care in Georgia

Feb 2024

Air care in Georgia faces moderate volume growth in 2023, with current value growth stimulated by rising retail prices. As in other categories, modern retail is the main catalyst for rising consumption of air care products in Georgia. Indeed, air…

USD 1,195
Country Report

Surface Care in Georgia

Feb 2024

Surface care registered steady volume growth in 2023, supported in part by a stronger desire to maintain household cleanliness in Georgia. Modern retailers are also contributing to sales growth in surface care, with consumers looking for more…

USD 1,195
Country Report

Polishes in Georgia

Feb 2024

Stable volume growth was registered by polishes, with the growth of modern retailing playing a key factor in its development. Georgians remain quite conservative and tend to purchase more generic home care products. Thus, polishes are not very…

USD 1,195
Country Report

Laundry Care in Georgia

Feb 2024

Laundry care in Georgia remains heavily dominated by powder detergents, as these are more affordable than liquid detergents and tablets. Also, consumers believe that powder laundry detergents will last longer and clean better, making them a more…

USD 1,195
Country Report

Toilet Care in Georgia

Feb 2024

Toilet care in Georgia reported moderate volume growth in 2023. Toilet liquids/foam was the fastest growing category, as it has the widest product assortment with lower unit prices than most other categories of toilet care. Rising hygiene standards…

USD 1,195
Country Report

Bleach in Georgia

Feb 2024

Bleach is a traditional home care product in Georgia, that is widely known and used by locals. Price sensitivity has encouraged consumption of bleach in 2023 due to its low price per unit. Thus, bleach remains an attractive product among consumers…

USD 1,195
Country Report

Home Care in Georgia

Feb 2024

Georgia's economy and local currency witnessed stability in 2023, with positive effects on the performance of home care in 2023. The recovery of tourism had a strong impact on Georgia in general and improved employment levels, which has raised…

USD 2,750
Country Report

Staple Foods in Georgia

Nov 2023

Staple foods has benefited from the slowdown in retail price inflation in 2023, supporting solid volume growth in 2023. This followed a challenging period in 2022 attributed to geopolitical tensions and macroeconomic challenges, which led to elevated…

USD 2,450
Country Report

Sweet Spreads in Georgia

Nov 2023

In 2023, sweet spreads in Georgis is enjoying robust growth. The trend towards indulgent snacking plays a pivotal role in this upsurge. International brands, spearheaded by Ferrero’s iconic Nutella, followed by Krüger’s Nussa, have been at the…

USD 1,195
Country Report

Cheese in Georgia

Sep 2023

Butter expected to register healthy current value growth, but minimal volume growth. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine and high inflation is continuing to have an effect and consumers are expected to be…

USD 1,195
Country Report

Snacks in Georgia

Jun 2023

Snacks in Georgia is facing ongoing challenges in 2023 caused by external influences, including the war in Ukraine, higher production costs and rising inflation. Multiple categories have seen rising unit prices, with manufacturers leveraging…

USD 2,450
Country Report

Skin Care in Georgia

May 2023

Skin care recorded positive retail volume growth across the forecast period thanks to several factors. Consumers have become more knowledgeable about various skin care products, their usage and ingredients, and as such, skin care routines have grown…

USD 1,195
Country Report

Retail in Georgia

Mar 2023

The war in Ukraine exacted a heavy toll on Georgia’s economy with retail prices spiking in 2022. Close trade links with Russia and Georgia’s status as an emerging economy have also exerted pressure on the country’s currency, with depreciation also…

USD 2,450
Country Report

Soft Drinks in Georgia

Dec 2023

Soft drinks is expected to register healthy volume growth in 2023, despite continuing economic uncertainty as a result of Russia’s invasion of Ukraine. Geopolitical tensions in the region has led to a significant increase in the number of immigrants…

USD 2,450
Country Report

Juice in Georgia

Dec 2023

Juice is expected to register double-digit retail volume growth and even higher volume growth through foodservice channels. Foodservice in particular is buoyed by an increasing number of tourists, as well an influx of immigrants from Ukraine, Russia…

USD 1,195
Country Report

Breakfast Cereals in Georgia

Nov 2023

In 2023, breakfast cereals has maintained steady volume growth, aided by some moderation in unit prices. The category's enduring strength continues to stem from the prevailing convenience trend, as modern consumers place a premium on the ease and…

USD 1,195
Country Report

Digestive Remedies in Georgia

Sep 2023

Digestive remedies is expected to register moderate constant value growth in 2023. Geopolitical tensions in the region have led to a significant increase in the number of immigrants from Ukraine, Russia and Belarus, and this is expected to contribute…

USD 1,195
Country Report

Dermatologicals in Georgia

Sep 2023

Dermatologicals is expected to register moderate constant value growth in 2023. Geopolitical tensions in the region have led to a significant increase in the number of immigrants from Ukraine, Russia and Belarus, and this is expected to contribute to…

USD 990
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