Despite the rising popularity of liquid detergents, powder detergents maintain their dominance in Uzbekistan. Renowned global brands such as Persil, Ariel, and Tide continue to command significant market share, bolstered by their established presence and consumer trust.
Henkel's strategic concentration on its flagship brand, Persil, underscores its commitment to consolidating its leadership in the area and fostering brand loyalty. By streamlining its portfolio and discontinuing less lucrative offerings like Losk and Pemos, Henkel aims to sharpen its competitive edge and position Persil as the unequivocal leader in the detergent category.
Fabric softeners are poised to witness a gradual ascent in laundry care in Uzbekistan, buoyed by shifting consumer preferences and evolving market dynamics. Brands such as Vernel, Lenor, and Flo have emerged as frontrunners in this burgeoning area, capitalising on the growing awareness of the benefits of fabric softening agents.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Uzbekistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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