China

The world's most comprehensive market research on consumer produc...

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in China.

Country Report

Polishes in China

Feb 2024

Despite the anticipated recovery in commercial activities in 2023, following the easing of COVID-19-related restrictions in China, sales of polishes experienced another year of only moderate value growth, while volume sales declined. This was mainly…

USD 1,195
Country Report

Laundry Care in China

Feb 2024

In 2023, retail value sales of laundry care in China saw moderate growth. Overall demand for new purchases has slowed down in the post-pandemic era, because stockpiling consumers need to consume laundry care products that they stocked up during the…

USD 1,195
Country Report

Air Care in China

Feb 2024

In 2023, retail sales of air care products continued to grow in both volume and value. The annual sales growth rate in 2023 rebounded compared to the pandemic years from 2020 to 2022, although achieving the near double-digit annual sales growth rates…

USD 1,195
Country Report

Writing Instruments in China

Jan 2024

With the lifting of COVID-19 restrictions and the normalisation of offline classes, the supressed demand for writing instruments amongst students was released in 2023, when stores selling stationery reopened offline. However, online schooling during…

USD 990
Country Report

Jewellery in China

Jan 2024

Following the end of the zero-COVID policy, sales of jewellery, which remained stagnant in 2022, have witnessed a resurgence in 2023, with double-digit current value growth expected in the year overall. The increasing prevalence of social activities,…

USD 990
Country Report

Packaging Industry in China

Feb 2024

Packaging in China is undergoing notable shifts across various industries, driven by consumer preferences, environmental concerns and innovative design approaches. In alcoholic drinks, metal packaging, particularly metal beer bottles, has been…

USD 2,450
Country Report

Toilet Care in China

Feb 2024

While the COVID-19 pandemic has ceased to be prominent, as the Chinese government announced it would remove most pandemic-related restriction in late 2022, consumer awareness around keeping their homes safe and hygienic remains significant, leading…

USD 1,195
Country Report

Home Insecticides in China

Feb 2024

In 2023, total value sales of home insecticides continued to decline in current terms. This was a result of various factors, including weather, government policies and changing lifestyles. Hot weather prevailed in many parts of China from early June…

USD 1,195
Country Report

Home Care in China

Feb 2024

In China, retail value sales home care are estimated to have grown at a modest rate in 2023, after a recovery in 2022. Due to the resurgence of COVID-19 in early 2022, many cities and regions in China implemented strict control policies, forcing…

USD 2,750
Country Report

Personal Accessories in China

Jan 2024

With the end of the zero-COVID policy, personal accessories, which experienced a contraction in 2022 in both retail volume and current value terms, is set to exhibit robust signs of recovery in 2023 overall. This resurgence has notably been driven by…

USD 1,210
Country Report

Retail Tissue in China

Feb 2024

While the Chinese economy is slowly recovering from the COVID-19 pandemic, consumer confidence has not yet been restored. People are struggling in the face of a potential economic downturn and have cut down consumption of consumer goods across all…

USD 1,195
Country Report

Surface Care in China

Feb 2024

COVID-19 strengthened Chinese public hygiene awareness and drove surface care sales, with double-digit growth in retail sales value in 2022. In 2023, with the end of COVID-19 restrictions in China, surface care product growth slowed to a…

USD 1,195
Country Report

Dishwashing in China

Feb 2024

In 2023, retail value sales of dishwashing products in China, which encompass both automatic dishwashing powders and hand dishwashing liquids, saw moderate growth. There was, however, a slight drop in value sales of hand dishwashing, which was mainly…

USD 1,195
Country Report

Wipes in China

Feb 2024

In 2023, the 3-year growth streak for general purpose wipes ended as emergent demands coming from the pandemic saw sharp decline and the growth pattern for the category returned to normal. While personal hygiene awareness is here to stay, Chinese…

USD 1,195
Country Report

Menstrual Care in China

Feb 2024

Despite the overall economy rebound in 2023 with the lifting of pandemic restrictions and the resumption of offline activities, menstrual care continued its stable growth in 2023 as it is a very mature category in China with a high penetration rate…

USD 1,195
Country Report

Bleach in China

Feb 2024

Bleach saw low single-digit growth in retail value in 2023, though the growth rate continued fell compared with the previous two years. Bleach saw relatively strong growth during the period 2020-2022 compared to previous years, mainly due to…

USD 1,195
Country Report

Consumer Foodservice in China

Feb 2024

In 2023, consumer foodservice in China saw a robust recovery in terms of value sales and transaction volumes, benefiting from the relatively low base of 2022, when consumer foodservice outlets were severely negatively impacted by prolonged periods of…

USD 2,450
Country Report

Tissue and Hygiene in China

Feb 2024

Despite the lift in pandemic restrictions at the beginning of the year and the corresponding resumption of offline activities, the total value sales of retail tissue and hygiene registered a rather mild rebound in 2023. These products have high…

USD 2,750
Country Report

Nappies/Diapers/Pants in China

Feb 2024

Negatively influenced by pandemic and corresponding lockdowns in 2022, many couples were postponing their pregnancy plans due to wellness concerns and tight budgets. Meanwhile, despite the lifting of pandemic-related restrictions at the beginning of…

USD 1,195
Country Report

Full-Service Restaurants in China

Feb 2024

In 2023, full-service restaurants rebounded from the COVID-19 lockdowns experienced in 2022. However, there was a decline in the spend per transaction during the year, which can primarily be attributed to the overall economic downturn. The…

USD 1,195
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