China

In 2023, the LCD TV market in China is poised to experience a decline in both sales value and volume. The demand for LCD TVs has exhibited a softening trend, with consumers expressing diminished intentions to make new purchases of LCD TVs. This shift…

Video games recorded a high single-digit current value growth rate in 2021, driven by the dynamic performance of mobile games, which accounts for the majority of retail sales in video games in China, and registered a double-digit current value growth…

The pandemic reduced the amount of time people spent outside the home in 2022, and also significantly reduced the occasions on which deodorants were used. As a result, similar to 2020, deodorants suffered a single-digit current value decline. In…

Hypermarkets in China experienced a temporary spike in sales during the early days of the COVID-19 pandemic, as consumers engaged in panic-buying and stockpiling. However, since then, the channel has seen a return to decline in current value sales,…

Off-trade volume and current value sales of carbonates are set to rise in 2022, with the projected double-digit growth rates likely to be beyond expectations. The Omicron variant of COVID-19 emerged at the start of 2022, with China immediately…

In 2022, on-trade volume sales of bottled water are set to see only a minor increase. As COVID-19 restrictions have been implemented in 2022, people have been unable to dine out frequently, with restrictions in place from March to November 2022.…

After two years of decline by both measures, polishes is set to register static retail volume sales in 2022, along with minimal current value growth. The COVID-19 lockdown restrictions from March to November 2022 prevented any real recovery. However,…

In 2022, laundry care saw sustained mild increases in retail sales in both current value and volume terms. Liquid detergents continued to grow at a steady pace despite the negative environment, thanks to strong habit persistence, as well as…

Air care delivered solid growth in 2021, due to increasing awareness of hygienic and healthy indoor air quality. However, after consistent growth for many years, and despite the COVID-19 resurgence in 2022, the current value growth rate was minimal…

Sleep disorders were already in the spotlight after the outbreak of COVID-19, and demand for sleep aids rose, given the disruption to daily routines, coupled with long screen hours during the lockdowns. However, despite the easing of COVID-19…

As many local consumers spent a prolonged amount of time in their homes during the pandemic, including 2022, it created greater demand for products that could create a comfortable and cosy environment. Carpets provide a soft and warm surface to walk…

Despite seeing a slowdown in growth in 2022 due to sporadic yet frequent outbreaks of COVID-19 cases across nearly all parts of China, pet care in China still maintained growth in this year, as these products are seen as necessities. In 2023, pet…

Convenience stores benefited considerably from being considered essential retailers from the onset of the COVID-19 pandemic in China. The channel continued to see solid current value growth in 2022. The habit of buying groceries online remained even…

In 2022, soft drinks is set to witness a slight slowing of its off-trade current value and volume growth rates compared with the previous year. A significant impact has been seen from China’s domestic pandemic regulations in this year, which have…

The overall juice category has been volatile in 2022, with off-trade volume and current value sales set to see slight declines for another year. The main factor causing the lower consumption of juice is the increasing consumption of healthy drinks,…

In 2022, liquid concentrates is set to see by far the strongest performance within concentrates, expected to see double-digit growth in off-trade current value terms and solid growth in volume terms. The main consumer group, millennials, has been…

Tea is expected to see a slow growth trend in both retail volume and current value terms in 2022. Foodservice volume sales are also set to see a slight rise, although they will be unable to return to anywhere near the pre-pandemic level due to new…

The increase in the amount of time spent at home in 2022 reduced the use of formalwear, and led to particularly strong current value declines for suit accessories such as ties and belts. Although luxury belts are still performing well in the Chinese…

After dairy returned to recording positive growth in 2021, when COVID-19 seemed to be under control in the country, China saw a return of lockdowns due to the re-emergence of the virus in the shape of the Omicron variant in 2022. This dampened…

Effective from 8 Jan 2023, the Chinese government lifted inbound travel restrictions, such as testing and contact tracing passes, effectively ending the country’s “zero-Covid” policy practiced for the last three years. Subsequently, international…