The forecast period looks brighter for laundry care in North Macedonia, with all subcategories except for bar detergents and hand wash detergents set to see positive growth in retail volume terms. However, the country’s shrinking population will slow down overall current value growth as the consumer base gets smaller.
Liquid tablet detergents will be the fastest riser within laundry care in both volume and current value terms throughout the forecast period. Consumer demand is set to remain strong as key new product launches continue to spark interest among locals and trigger higher spending despite limited disposable personal incomes.
Bar detergents and hand wash detergents will continue to fall over the forecast period. These segments are constantly being cannibalised by products within automatic detergents as washing machine penetration rates in North Macedonia keep increasing.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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