Laundry care is expected to record positive volume growth over the forecast period, driven by the rising population and a shift towards more convenient products, with added value – such as multi-chambered pods (with softeners, colour enhancers and stain removers). Irish consumers are increasingly making conscious decisions when purchasing clothing and footwear, reducing the number of new clothing items they buy, fixing clothes, and buying second-hand/refurbished clothing.
Supermarkets, including Tesco, SuperValu and Dunnes, will remain the largest distribution channel over the forecast period in terms of value. However, there will be greater competition from discounters which are likely to increase their share due to the extensive development of two major chains, Lidl and Aldi.
Sustainability has become an important aspect of Irish companies’ strategy over the past few years. Consumers have become more demanding, expecting companies to do more to reduce their carbon emissions, and energy usage and to give back to the communities of which they are a part.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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