Germany

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Bottled Water in Germany

Jan 2024

In recent years, bottled water in Germany has confronted a pressing issue – sustainability. With a strong focus on eco-friendliness, many consumers have started questioning the need for bottled water in a country where the tap water is high quality.…

USD 1,195
Country Report

Packaging Industry in Germany

Feb 2024

Packaging changes in Germany reflect a broader shift towards sustainability and environmental stewardship. The EU’s imposition of a “plastic tax” in 2021 has put tremendous pressure on businesses and industries to adopt more environmentally-friendly…

USD 2,450
Country Report

Sports Drinks in Germany

Jan 2024

During the pandemic there was a surge in interest in staying fit and healthy. As part of this trend, endurance sports such as running and cycling gained popularity. This included activities such as trail running and outdoor sports, which saw…

USD 1,195
Country Report

RTD Tea in Germany

Jan 2024

RTD tea is set to face a period of relative stagnation in off-trade volume terms in Germany in 2023. While the category continues to perform well in current value terms, it is encountering challenges achieving significant growth. After many years of…

USD 1,195
Country Report

RTD Coffee in Germany

Jan 2024

In 2023, off-trade and on-trade volume sales of RTD coffee in Germany are expected to continue to make a comeback, after facing two years of decline in 2020 and 2021. The category has slowly returned to growth as life has returned to normal after the…

USD 1,195
Country Report

Juice in Germany

Jan 2024

In comparison with other Western European countries, Germany maintains high per capita consumption of juice. However, overall juice consumption is on a gradual decline in the country, primarily due to mounting concerns about its sugar content. As…

USD 1,195
Country Report

Concentrates in Germany

Jan 2024

Concentrates is set to witness a boost to off-trade RTD volume sales in 2023, primarily driven by the increased household penetration of countertop soda-making machines such as SodaStream. More consumers are now choosing to prepare their own drinks…

USD 1,195
Country Report

Cannabis in Germany

Jan 2024

The so-called “traffic-light” coalition is attempting to revolutionise Germany’s drug policy. The current plan to legalise cannabis is, however, a rather cautious approach to that. Yet, the debate has shown how much cannabis is already part of many…

USD 2,100
Country Report

Carbonates in Germany

Jan 2024

Reduced sugar cola and non-cola carbonates are at the forefront of growth within carbonates in Germany. While regular carbonates is set to see an off-trade volume decline in 2023, reduced sugar carbonates is expected to maintain a static performance,…

USD 1,195
Country Report

Tea in Germany

Jan 2024

The spectre of inflation has been casting its shadow over tea in 2023, significantly shaping consumer preferences and purchasing decisions. As inflation drives up the cost of everyday essentials, including tea, local consumers are making thoughtful…

USD 1,195
Country Report

Hot Drinks in Germany

Jan 2024

Hot drinks in Germany still benefits from a significant proportion of the population spending considerable time at home. Although local consumers are gradually returning to foodservice channels, the cost-of-living crisis has placed them under…

USD 2,450
Country Report

Coffee in Germany

Jan 2024

Inflation, a prevailing concern in Germany at the end of the review period, is exerting a considerable influence over consumer behaviour within coffee. The prices of daily essentials, including coffee, have witnessed upward spirals, prompting…

USD 1,195
Country Report

Soft Drinks in Germany

Jan 2024

The German soft drinks industry has suffered multiple crises. After the pandemic hit the on-trade and boosted off-trade sales, inflation has had a severe impact on consumers’ behaviour. In addition to changing consumption behaviour, foodservice…

USD 2,450
Country Report

Energy Drinks in Germany

Jan 2024

Energy drinks remains one of the most dynamic soft drinks categories in Germany, set to experience robust growth across both the off-trade and on-trade channels in 2023. In the off-trade channel, shelves are expanding their energy drinks offer. Over…

USD 1,195
Country Report

Asian Speciality Drinks in Germany

Jan 2024

The demand for Asian speciality drinks in Germany continues to be primarily driven by off-trade sales, although there is expected to be a slight off-trade volume decline in 2023. Sales of Asian speciality drinks via retail e-commerce benefited from…

USD 1,195
Country Report

Other Hot Drinks in Germany

Jan 2024

Chocolate-based flavoured powder drinks maintains its popularity as the preferred format among other hot drinks in Germany. However, the demand for these beverages through foodservice remains significantly lower than pre-pandemic levels. This lower…

USD 1,195
Country Report

Wound Care in Germany

Dec 2023

Wound care has been registering positive volume and current value growth rates in 2022 and 2023 as outdoor and physical activities increased again in the post-pandemic period. The relatively long summer season in 2023 also benefitted demand for wound…

USD 1,195
Country Report

Spectacles in Germany

Dec 2023

The eyewear industry has experienced significant challenges in recent years due to the global pandemic and economic uncertainty. Spectacles, which comprise a significant portion of the industry in Germany, have not been immune to these challenges.…

USD 990
Country Report

Dermatologicals in Germany

Dec 2023

Dermatologicals again registered positive current value growth in 2023, continuing the trend of the previous years. The most dynamic category – hair loss treatments – continued to post strong growth. There are several reasons supporting the demand…

USD 990
Country Report

Pet Care in Germany

Nov 2023

2023 is an interesting year in terms of developments in the German pet care industry. The pandemic years meant growth for pet care since owners were spending greater time at home with their pets, increasing their desire to treat them, while also…

USD 2,450
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