Singapore

Unit prices of savoury snacks, in particular salty snacks, have continued to increase in 2023. This is being driven by steep increases in production costs due to escalating palm oil prices after Indonesia’s export ban, and is expected to result in a…

Demand for spectacles started to improve in 2021 after the decline witnessed in 2020 due to the pandemic. As consumers have resumed their lives and restrictions have eased, sales of spectacles, both in volume and value terms, have recovered and show…

In 2022, pandemic restrictions started to ease in Singapore. Hence, consumer foodservice reopened with more regular hours and local citizens stopped cooking as much at home, with greater mobility reducing the time that they had to prepare their own…

In 2022, the wipes category continued to grow in current retail current value and volume terms across most categories, although the retail volume growth rates were lower than those seen in 2021. With the removal of COVID-19 restrictions on social…

With Nutri-Grade labelling coming into effect at the end of 2022, the majority of juice brands expect mandated labelling, as these products are typically high in sugar content, despite containing no added sugar. Natural fruit sugars, that typically…

Despite requiring minimal raw materials other than water, bottled water is set to see historically high off-trade unit price growth of 3% in 2022. This is a result of the global energy crunch, which has increased the costs of processing, packaging,…

Retail volumes of coffee declined in Singapore in 2022 compared to the previous year, in part due to unit price growth of 7% along with the cannibalisation of demand from foodservice, with the latter channel enjoying 9% growth. Singapore witnessed…

Retail volume and value sales of home video (comprising solely of televisions following the exit of video players in 2021 due to a greater switch to digital streaming services) recorded single-digit declines in 2022, as the category continued to…

Retail volume sales of sugar confectionery have been struggling to maintain growth in 2023, due to the growing health and wellness trend, as local consumers are increasingly concerned about their sugar intake, as well as seeking to avoid unnecessary…

Snacks is set to see an increase in retail current value terms in 2023, with similar trends from 2022 persisting. The prevailing high cost of living and price rises will continue to drive current value growth across all snacks categories. In turn,…

On-trade volume sales of RTDs witnessed further dynamic growth in 2022. Sales were impacted by the removal of capacity limits on nightlife establishments as COVID-19 safe management measures continued to ease. Efforts by operators to encourage…

Deodorant roll-ons remained the leading category in terms of value sales within deodorants in 2022, and also continued to see the strongest growth. Marks and Spencer (M&S) entered this category in 2021 and immediately accounted for a notable share of…

Sanitary protection experienced positive growth in retail current value terms and negligible growth in retail volume terms in 2022. While the female population aged 12-54 in Singapore decreased slightly in 2022, sanitary protection continued to enjoy…

Retail in Singapore continued to gain growth momentum in 2022 following its recovery from the pandemic in value sales terms the previous year. The removal of social restrictions on crowd sizes and nightlife resulted in consumers venturing outside of…

Bleach was not a popular category in Singapore prior to the pandemic. At the height of COVID-19 infections in 2020, a spike in demand was seen, with dynamic increases in both retail volume and current value terms, as consumers used bleach as a…

The sportswear category in Singapore has experienced so much growth that many new brands have been encouraged to enter the market. The past year saw the number of local brands grow significantly due to the athleisure and casualisation trends. Some…

Hot drinks in Singapore is experiencing rising retail prices amid inflation, resulting in historical highs compared to the average of the review period. Price spikes are attributable to global commodity crunches that are giving rise to snowballing…

2020 saw shipments of smartphones decline globally, which were also felt in Singapore. In addition, inflation and macro concerns also played roles as consumers looked to reduce their expenditure wherever possible, including postponing upgrades on…

Growth in on-trade consumption of alcoholic drinks remained strong in 2022, as following the relaxation of restrictions in 2021, restrictions on dine-in were fully removed in Singapore in 2022. From 29 March 2022, the 22.30hrs cut-off for the sale…

In 2022, reduced sugar still RTD tea is expected to continue to see higher year-on-year off-trade volume growth than regular RTD tea, due to the effect of cannibalisation that was imposed by the commencement of Nutri-Grade from the end of 2022.…