As the impact of climate change persists in ecosystems and communities, businesses have been embracing sustainable practices to mitigate environmental issues and contribute to social development. This is the case for laundry care brands in Brazil, such as Positiv.
In 2023, Gtex's laundry care products were added to Shein's marketplace as an option for Brazilian households. Among its various laundry care options, liquid standard detergents, fine fabric detergents and liquid softeners are now available on the website and app featuring the brands Baby Soft, Ruth and Urca.
Given the significance of laundry detergents within Brazilian laundry care, retail value growth (at constant 2023 prices) should highly impact overall results over the forecast period. Thus, increasing product availability and the premiumisation trend within concentrated powder and liquid detergents will be some of the category drivers, where an increasing number of local consumers understand and value the benefits of concentrated formulations in their laundry care routines.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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