Taiwan

Hotels in Taiwan continued to bounce back in 2023, although the number of room nights remained below pre-pandemic levels. The sector suffered during the pandemic, due to mobility restrictions, with resulted in some hotels closing, or becoming…

In 2023, medicated confectionery and mints are seeing a further recovery in retail volume sales, with current value sales moving closer to pre-pandemic levels. As the mask mandate was lifted inside and outside, consumers are increasingly returning to…

In 2020 and 2021, consumers’ interest in lip products declined due to less time spent outside of the home and the need to wear a mask, with facial make-up seeing a similar trend. In the first half of 2022, interest in lip products and facial make-up…

Direct selling was a solid performer throughout the pandemic, as many consumers were unable to access stores to buy a wide variety of goods due to the requirement that all non-essential stores remain closed throughout the quarantine lockdown period.…

In May 2022, Taiwan witnessed a second wave of COVID-19 following the first wave in May 2021. In general, retail tissue witnessed a slight decline in volume caused by stockpiling that occurred in 2021. However, there was no mandatory lockdown or…

Rising hygiene concerns during the COVID-19 pandemic, especially after the major local outbreak in May 2021, contributed to solid volume and current value growth for bleach in 2020 and 2021. When the second wave of the pandemic was seen in May 2022,…

Retail sales of bookings continued to grow strongly in constant value terms in 2023. This trend was driven primarily by leisure travel, due to the release of pent-up consumer demand. Japan was the most popular destination for Taiwanese consumers,…

Wireless speakers continued to drive growth in portable players in 2023, being the only product area to have recorded a positive increase in sales in retail volume terms. Compact, portable and affordable, as well as being compatible with “on-the-go”…

Continuing the current value growth seen in fragrances throughout the pandemic, the category saw a further rise in sales in 2022, although at a slightly slower rate. Although premium fragrances saw slightly lower current value growth than mass, the…

Taiwan faces a shortage of outdoor space in urban areas, due to high population density, limited land availability and the predominance of apartments. This means that many consumers turn to indoor plants as a way of bringing greenery to their homes.…

General purpose wipes continued to record rapid growth, after moist toilet wipes due to greater concerns over personal hygiene since the pandemic. Consumers have also become accustomed to using products with alcohol ingredients from pre-pandemic…

Overall home care witnessed a slight increase in retail volume terms in 2022, due to continued enhanced consumption habits since the first major outbreak of COVID-19 in May 2021, also driven by a further outbreak in May 2022. This led to a continued…

The triple-digit decline of apparel accessories in 2022 was largely driven by the steep decline in demand for other apparel accessories, as this category contains face masks. In the first half of 2022, there was another outbreak of COVID-19. However,…

In 2022, the beer landscape saw solid total volume growth; the result of an increase in imported beer and the growing prominence of local craft beer. These have had a significant impact on the local industry, which has grown in recent years as the…

In 2022, the local alcohol industry in Taiwan continued to struggle following the outbreak of COVID-19, with bars and restaurants remaining well below capacity compared to 2019. This led to a dominance of sales in the off-trade, with an…

Gum sales have been recovering from the COVID-19 pandemic since the third quarter of 2022. During this period, consumers started venturing out of their homes and returning to their normal daily activities. In December 2022, the Taiwanese government…

Consumer demand for chocolate confectionery has stabilised in 2023, with consumption shifting from bulk purchases in supermarkets to impulse small packs in convenience stores. Overall, volume sales of chocolate confectionery are nearing pre-COVID…

In January 2023, the Legislative Yuan passed the third reading of the most anticipated amendment of the Tobacco Hazard Prevention Act. The amendment includes raising the smoking age to 20 years of age, increasing the proportion of warning pictures…

Hair care maintained solid current value growth in 2022, continuing the trend seen in the previous two years. Demand for hair care products increased during the pandemic as a basic hygiene measure, and growth continued in 2022 despite the easing of…

Home improvement was characterised by a growing demand for more sustainable, low-maintenance options in 2023. Of particular note was the ongoing decline in sales of carpets (in constant value terms), thanks to a growing consumer awareness of the…