Taiwan

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Taiwan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Home Care in Taiwan

Feb 2024

Home care witnessed strong current retail value growth in 2023, driven by inflation and rising price points.

USD 2,750
Country Report

Edible Oils in Taiwan

Jan 2024

In 2023, the sales volume of edible oils experienced a decline, partially offset by the return to normal routines and a growing demand in the foodservice channel. The normalisation of dining in and travel activities during 2023 boosted demand from…

USD 1,195
Country Report

Consumer Appliances in Taiwan

Jan 2024

In 2023, consumer appliances in Taiwan posted slower retail volume and value growth compared to the previous year, with sales negatively impacted by inflationary pressure, the slowdown in the local real estate market, and a spending shift from goods…

USD 2,750
Country Report

Personal Accessories in Taiwan

Jan 2024

In 2023, Taiwan's personal accessories industry experienced strong current retail value growth, driven by notable trends. The demand for bags and luggage rose, with consumers seeking high-quality, fashionable options, with many showing a preference…

USD 1,210
Country Report

Direct Selling in Taiwan

Feb 2024

Direct selling companies in Taiwan are undergoing a significant transformation as they adapt to the evolving retail landscape, with a notable trend being the embrace of digital transformation. Recognising the increasing prominence of e-commerce and…

USD 1,195
Country Report

Baked Goods in Taiwan

Feb 2024

The artisanal and premium offer has expanded in baked goods in Taiwan. Taiwanese consumers consumed packaged baked goods when eating at home during the COVID-19 pandemic period. This raised the demand for quality packaged backed goods in the country.…

USD 1,195
Country Report

Bleach in Taiwan

Feb 2024

While retail value sales were positive in 2023, these were driven by inflationary pressures and rising price points. As such, retail volume sales were challenged, recording a decline. Rising hygiene concerns during COVID-19 had contributed to…

USD 1,195
Country Report

PEST Analysis: Taiwan

Feb 2024

Respect of the rule of law and a dynamic private sector have led to superior economic freedom for Taiwan. However, geopolitical tensions are negatively impacting both the political and economic landscapes. Inflation has been controlled well, but the…

USD 300
Country Report

Refrigeration Appliances in Taiwan

Jan 2024

Following the outbreak of COVID-19, Taiwan reopened the national border at the end of 2022, leading many consumers to travel abroad after having restrictions in place for over two years. In addition to a shift from spending on goods to experiences,…

USD 1,195
Country Report

Writing Instruments in Taiwan

Jan 2024

A movement towards fountain pens was noted in 2023, driven by the trends of nostalgia and elegance. Enthusiasts and collectors both appreciated the smooth writing experience, the aesthetic appeal, and the personal touch that fountain pens bring to…

USD 990
Country Report

Vacuum Cleaners in Taiwan

Jan 2024

Vacuum cleaners posted positive retail volume sales in 2023. However, growth was somewhat stunted by a shift from spending on goods to experiences and services. Following the lifting of COVID-19 restrictions, many consumers were keen to travel and…

USD 1,195
Country Report

Sweet Spreads in Taiwan

Jan 2024

The demand for sweet sauces has reverted to normal consumption patterns following the pandemic, driven further by consumers actively seeking lower sugar options. The overall market is now in a state of supply and demand equilibrium. The trend of…

USD 1,195
Country Report

Retail in Taiwan

Feb 2024

Retail in 2023 presented a mixed landscape in Taiwan, marked by economic challenges as the country grappled with a recession in the first quarter. This downturn was primarily attributed to a decline in exports and subdued global demand for…

USD 2,450
Country Report

Hypermarkets in Taiwan

Feb 2024

During 2023, retail value sales of hypermarkets recorded steady growth, aided by online sales and the expansion of delivery platforms. For example, following its acquisition by PX Mart in 2022, RT Mart underwent marketing integration to optimise…

USD 1,195
Country Report

Dishwashing in Taiwan

Feb 2024

Despite the threat of COVID-19 fading in 2023, dishwashing products integrating antibacterial features have continued gaining momentum among local consumers. More brands have incorporated the feature clearly on packaging while launching new…

USD 1,195
Country Report

Hot Drinks in Taiwan

Jan 2024

Hot drinks in Taiwan performed positively in 2023, with growth in total volume sales slightly surpassing that recorded in 2022. This improvement was mainly due to an uptick in on-trade consumption as diminishing public fear of COVID-19 and the ending…

USD 2,450
Country Report

Vending in Taiwan

Feb 2024

In Taiwan, traditional vending machines are giving way to smart vending solutions, leveraging advanced technologies like the Internet of Things (IoT), artificial intelligence, and big data. These smart machines offer more than just snacks and…

USD 1,195
Country Report

Staple Foods in Taiwan

Feb 2024

In 2023, staple foods in Taiwan was affected by the resumption of travel and eating out as key trends with the lifting of Coronavirus (COVID-19) restrictions. Thus, demand shifted back from retail to foodservice as a result of less time spent at…

USD 2,450
Country Report

Toilet Care in Taiwan

Feb 2024

Toilet care has shown positive retail growth in both retail value and volume terms in 2023, with the major contributing factors being inflationary pressure and rising price points. This explains the heightened retail value growth compared to retail…

USD 1,195
Country Report

Surface Care in Taiwan

Feb 2024

Following growth driven by COVID-19, the major product areas in surface care continued to be bathroom cleaners, kitchen cleaners, drain openers and floor cleaners in 2023. As such, manufacturers and retailers have continued launching various formats…

USD 1,195
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