Over the forecast period, liquid tablet detergents will register the highest growth in both volume and value terms. Consumers are becoming more aware of the advantages associated with liquid tablet detergents, such as convenience and precise dosing, leading to a higher adoption rate.
E-commerce accounts for significant value share in laundry and will gain further value share over the forecast period. Laundry care products are suited to the online space as they do not require refrigeration and also their cumbersomeness makes direct delivery very convenient for consumers.
Lidl is poised to emerge as a serious competitor over the forecast period. The first Lidl store opened in 2022 and already its private label brands W5, Formil and Doussy have gained a foothold.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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