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Ecuador

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ecuador. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Tobacco in Ecuador

May 2024

The tobacco market saw modest volume growth in Ecuador in 2023. Ecuador has gone through a series of problems in recent years, including the strong impact of the COVID-19 crisis, followed by an economic and social crisis that led to a national strike…

USD 2,450
Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ecuador

May 2024

E-vapour products saw a marked rise in retail value sales in Ecuador in 2023. E-vapour products was a category that was subject to very low levels of control by the authorities during the review period. However, as it has gained space within the…

USD 1,195
Country Report

Cigars, Cigarillos and Smoking Tobacco in Ecuador

May 2024

Retail volume sales of cigars and cigarillos rose strongly in Ecuador in 2023, Cigars and cigarillos is a very niche category in Ecuador. In general terms, the Ecuadorian population is not accustomed to consuming this type of product. For this…

USD 1,195
Country Report

Cigarettes in Ecuador

May 2024

Cigarettes saw volume sales fall significantly in Ecuador in 2023. The illicit market continued to deepen its penetration within the Ecuadorian market during the year. The high tax levied on the legal industry has caused a substantial price gap…

USD 1,195
Country Briefing

Economy, Finance and Trade: Ecuador

May 2024

Ecuador’s GDP grew by 1.5% in real terms in 2023. Among positive developments, private and public spending increased, supporting economic activity in the country. However, the economy was hindered by sluggish gross fixed capital formation and…

USD 300
Country Report

Sun Care in Ecuador

Apr 2024

Sun care continues to register positive volume growth in 2023 after 2022 saw the category record truly phenomenal sales growth on the back of an incredible increase in demand for baby and child-specific sun care. A number of factors contributed to…

USD 1,195
Country Report

Skin Care in Ecuador

Apr 2024

Facial care continued to generate positive volume growth in 2023, even as overall volume growth in skin care fell into negative territory. In recent years, facial care has benefited substantially from a range of factors that have continued to drive…

USD 1,195
Country Report

Premium Beauty and Personal Care in Ecuador

Apr 2024

Premium beauty and personal care remains a category with very low penetration within Ecuador. In the midst of perennial low sales and a general lack of dynamism, L'Oréal and its local partner Quifatex SA have begun to revitalise the category with the…

USD 1,195
Country Report

Oral Care in Ecuador

Apr 2024

2023 saw volume growth in oral care return to positive ground after two years of declining demand, with the most affordable brands and those which represent the best value for money generating the best sales performances. Against the backdrop of the…

USD 1,195
Country Report

Men's Grooming in Ecuador

Apr 2024

Since the arrival of the COVID-19 pandemic, there has been a significant trend towards men in Ecuador wearing beards, which has had a negative impact on demand for men’s razors and blades as the clean shaven look is no longer considered essential.…

USD 1,195
Country Report

Mass Beauty and Personal Care in Ecuador

Apr 2024

Direct selling remained one of the most important and influential distribution channels within mass beauty and personal care during 2023. Between Yanbal, Belcorp and Natura & Co, more than 28% of value sales in this category are accounted for by…

USD 1,195
Country Report

Hair Care in Ecuador

Apr 2024

Specialist hair care products are becoming increasingly important in Ecuador, not least as many consumers are looking for products that have been specifically developed to address their personal needs more effectively. Within this context, for…

USD 1,195
Country Report

Fragrances in Ecuador

Apr 2024

During 2023, the majority of sales recorded in fragrances were accounted for by direct selling, the distribution channel which was the most negatively impacted by the COVID-19 pandemic. Faced with challenges arising from the clash between the need…

USD 1,195
Country Report

Depilatories in Ecuador

Apr 2024

Reckitt Benckiser’s Veet remained the dominant leading brand in hair removers/bleaches in 2023, despite the brand’s volume sales declining significantly over the course of the year after recording an exceptional sales performance earlier in the…

USD 1,195
Country Report

Deodorants in Ecuador

Apr 2024

Ecuador has been through a series of economic crises in recent years and, according to Instituto Nacional de Estadísticas y Censos (INEC), more than 60.5% of Ecuadorians are currently underemployed or struggling to make ends meet despite working…

USD 1,195
Country Report

Colour Cosmetics in Ecuador

Apr 2024

2023 was a considerably better year for sales of colour cosmetics in Ecuador in comparison with what was seen in the category during 2022, when sales were still being negatively impacted by the COVID-19 pandemic. In particular, some consumers were…

USD 1,195
Country Report

Beauty and Personal Care in Ecuador

Apr 2024

The current socioeconomic situation in Ecuador is becoming more challenging and complex for consumers and fmcg companies alike, with 2023 witnessing political instability and a deterioration of the security situation in the country. All of these…

USD 2,750
Country Report

Bath and Shower in Ecuador

Apr 2024

2023 saw a continuation of the negative volume sales trends that were registered in bath and shower in 2022, although sales declines were less severe during the year. These negative trends can be attributed largely to the declining use of products…

USD 1,195
Country Report

Baby and Child-Specific Products in Ecuador

Apr 2024

2023 saw significant growth in sales of baby wipes offered under brands imported from China. The appearance of these Chinese brands, which represent the ideal combination of high quality and low price, has played a key role in reenergising the…

USD 1,195
Future Demographics

Ecuador in 2040: The Future Demographic

Mar 2024

Ecuador will experience population growth between 2021-2040, driven by positive natural change, as net migration declines. Rising life expectancy and a drop in the population under 30 years will drive ongoing ageing, with 65+ citizens impacting…

USD 990
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