Ecuador

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ecuador. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Surface Care in Ecuador

Feb 2024

Surface care saw dynamic growth during the COVID-19 pandemic as consumers elevated cleaning routines in their homes, and used products to disinfect them on a regular basis. With the pandemic largely under control and virus concerns reduced,…

USD 1,195
Country Report

Home Insecticides in Ecuador

Feb 2024

Ecuador's warm and humid tropical climate, mostly in the coastal and Amazon Regions, is favourable to a diverse range of insects, including mosquitoes, ants, and cockroaches, which are common household pests. Spray/aerosol insecticides provide an…

USD 1,195
Country Report

Dishwashing in Ecuador

Feb 2024

The normalisation of consumers' lifestyles post-pandemic, including dining out and ordering takeaways, has continued to reduce demand for dishwashing products, and the category recorded further volume decline in 2023. Dishwashing registered a boom in…

USD 1,195
Country Report

Tea in Ecuador

Jan 2024

Consumption of black tea continued to increase in Ecuador during 2023, although retail volume growth rates remain modest and this is largely due to the perception among local consumers that black tea is a traditional product and a rather…

USD 1,195
Country Report

Laundry Care in Ecuador

Feb 2024

Laundry detergents performed well in 2023 thanks to the return to face-to-face school and frequent uniform washing, with stronger value than volume growth due to price increases. The challenging economic environment, political situation and…

USD 1,195
Country Report

Bleach in Ecuador

Feb 2024

Bleach is a sizable product area in Ecuador, as consumers appreciate its affordable pricing. During the COVID-19 pandemic, bleach was one of the star products for home disinfection and consequently volume sales expanded by over one-third in 2020…

USD 1,195
Country Report

Hot Drinks in Ecuador

Jan 2024

2023 was a year of sustained positive volume growth for Ecuador’s hot drinks industry as each of the two largest categories, coffee and tea, saw rising demand. However, demand for hot drinks increased only marginally, largely due to rising consumer…

USD 2,450
Country Report

Coffee in Ecuador

Jan 2024

2023 saw substantial increases in the average unit price of coffee as the category continued to be hugely impacted by the ongoing increases being seen in the commodity price of coffee at international level. This global rise in the price of coffee…

USD 1,195
Country Report

Toilet Care in Ecuador

Feb 2024

Toilet care players invest very little in advertising, therefore there is low consumer product awareness. National and foreign brands both compete within the category, but only SC Johnson is actively promoting its new Pato Discos Activos brand. As…

USD 1,195
Country Report

Air Care in Ecuador

Feb 2024

Air care was negatively impacted by the arrival of the pandemic as many consumers considered these products to be irrelevant. However, as fear of the pandemic has waned, consumers have turned to air care products again as they look to create a…

USD 1,195
Country Report

Polishes in Ecuador

Feb 2024

Shoe polish, the largest category within polishes, recorded strong double-digit value and volume growth in 2023, with sales driven by the reopening of schools. 2023 was the first year of a full return to in-person classes after pandemic-related…

USD 1,195
Country Report

Home Care in Ecuador

Feb 2024

Ecuador's GDP has risen steadily in 2023 and is projected to reach growth of 2.1% by the end of the year, whilst unemployment has declined by 3.2%. Despite these positive economic indicators, consumers have been cautious with their spending. High…

USD 2,750
Country Report

Other Hot Drinks in Ecuador

Jan 2024

The popularity of flavoured powder drinks is under pressure in Ecuador, with retail volume sales having receded substantially since the peak of the COVID-19 pandemic and only marginally positive retail volume growth recorded in the category during…

USD 1,195
Country Report

Breakfast Cereals in Ecuador

Nov 2023

Breakfast cereal prices have witnessed a significant rise in 2023, the result of the ongoing inflations and the rising costs of raw materials. Many prominent cereal brands, including Chocapic, Froot Loops, Trix, and Zucaritas, are imported, rendering…

USD 1,195
Country Report

Sports Nutrition in Ecuador

Sep 2023

Sports nutrition products typically have very high prices, which limits the growth potential to an extent. As such, consumption is limited to consumers in medium and high income groups. In addition, some sports nutrition products sold in Ecuador can…

USD 1,195
Country Report

Dermatologicals in Ecuador

Sep 2023

Medicated shampoo is expected to register the highest current value growth in dermatologicals in 2023, with the big winner being Genommalab’s Medicasp. This brand has significantly increased value share over the review period. With substantial…

USD 990
Country Report

Sugar Confectionery in Ecuador

Jun 2023

Sugar confectionery continues to post robust retail volume and current value growth in 2023, with the return of normal lifestyles boosting consumption occasions. With schools fully reopened, there is an increase in demand for sugar confectionery that…

USD 1,195
Country Report

Gum in Ecuador

Jun 2023

Gum is highly dependent on impulse sales in the traditional channel and so the category was heavily affected by the COVID-19 pandemic. As demand subsided, companies substantially reduced their staff, product portfolio and distribution. In 2023,…

USD 1,195
Country Report

Deodorants in Ecuador

May 2023

Deodorants achieved another solid year of growth in 2022 as the category recovered from the pandemic. Many people had spent time at home and used far less deodorant during the long periods spent at home. As consumers resumed normal lifestyles in…

USD 1,195
Country Report

Concentrates in Ecuador

Dec 2023

Powder concentrates saw a very interesting trend emerge in 2023 as a discernible dichotomy developed as the demand bifurcated into two significant product segments: fruit-based concentrates that are tailored to the needs of those who are using the…

USD 1,195
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