Middle East

Explore the latest trends, demand drivers and growth opportunitie...

Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.

 
Future Demographics

Saudi Arabia in 2040: The Future Demographic

Apr 2024

Positive natural change will drive population growth in Saudi Arabia from 2021 to 2040. Ageing will increase, influencing consumer trends and spending habits as quality healthcare boosts the 65+ population. Urbanisation will continue to be swift as…

USD 990
Strategy Briefing

Consumer Health in Middle East and Africa

Apr 2024

Although cost-of-living crises have been putting pressure on consumers’ purchasing power in a number of countries in Middle East and Africa, they can also provide momentum for consumer health sales. Some consumers, unable to afford visits to a…

USD 1,325
Country Report

Vending in Saudi Arabia

Mar 2024

Vending saw strong growth in current value terms in Saudi Arabia in 2023 with the category still seen to have further growth potential. New opportunities are arising from the increase in tourism and the development of new shopping and entertainment…

USD 1,195
Country Report

Supermarkets in Saudi Arabia

Mar 2024

Consumers are becoming more health-conscious and are seeking healthier food options. Supermarkets in Saudi Arabia are looking to respond to this by offering a wider range of organic, natural, and locally sourced products. They are also providing more…

USD 1,195
Country Report

Small Local Grocers in Saudi Arabia

Mar 2024

Small local grocers continue to face strong competition from modern grocery retailers and e-commerce. This is because modern grocery retailers such as supermarkets and hypermarkets look to provide a wide variety of products under one roof and use…

USD 990
Country Report

Retail in Saudi Arabia

Mar 2024

Retail in Saudi Arabia continued to experience positive growth in current value terms in 2023 with the end of the pandemic and improved consumer confidence helping to encourage spending. Although the Saudi economy actually contracted in 2023 due to a…

USD 2,450
Country Report

Retail E-Commerce in Saudi Arabia

Mar 2024

Retail e-commerce in Saudi Arabia has seen huge gains with sales having more than doubled since 2019 in current value terms. This is largely attributed to the digital adoption wave and evolving shopping preferences, especially among millennials. The…

USD 990
Country Report

Hypermarkets in Saudi Arabia

Mar 2024

The Public Investment Fund (PIF), Saudi Arabia's sovereign wealth fund, acquired a 30% stake in Riyadh-based grocery store chain Tamimi Markets Company in 2023. The PIF is looking to help Tamimi Markets realise its full potential, with the aim of…

USD 1,195
Country Report

Home Products Specialists in Saudi Arabia

Mar 2024

The overall growth of the retail market in Saudi Arabia has had a positive impact on home product specialists. As the retail market expands and evolves, there is an increasing demand for specialised professionals who can provide expert advice on home…

USD 990
Country Report

Health and Beauty Specialists in Saudi Arabia

Mar 2024

The rise of e-commerce and digital platforms has transformed the retail landscape in Saudi Arabia, including when it comes to beauty specialists. Beauty specialists in Saudi Arabia have adapted to the digital age by establishing an online presence,…

USD 990
Strategy Briefing

Global Cities Trends

Mar 2024

This briefing provides a global perspective of the key trends occurring in cities over 2018 -2023. It goes on to provide forecast data and insights for cities over 2024-2040, covering areas such as the economic, population and consumer spending…

USD 1,325
Country Report

General Merchandise Stores in Saudi Arabia

Mar 2024

Value-oriented department stores such as Centerpoint and RedTag continued to lead the category in 2023 outperforming outlets with a more premium positioning. This was largely due to price increases with many shoppers displaying a more conservative…

USD 990
Country Report

Discounters in Saudi Arabia

Mar 2024

Al Dukan from Dabbagh Group Holding Co Ltd remained the only player present in the discounters category in Saudi Arabia in 2023. The group focused on increasing its number of outlets in the western province of the Kingdom in 2023 with it opening a…

USD 1,195
Country Report

Direct Selling in Saudi Arabia

Mar 2024

Increasing health awareness and consciousness of consumers in Saudi Arabia helped to maintain strong demand for home delivered bottled water in 2023, which is one of the leading products within direct selling. Most households in Saudi Arabia are…

USD 1,195
Country Report

Convenience Retailers in Saudi Arabia

Mar 2024

Due in part to Saudi Arabia’s Vision 2030 strategy the Kingdom is experiencing accelerated population growth and internal migration toward concentrated metropolitan areas. This has presented opportunities for quality-focused convenience stores to…

USD 990
Country Report

Appliances and Electronics Specialists in Saudi Arabia

Mar 2024

Appliances and electronics specialists in Saudi Arabia experienced steady growth in current value terms in 2023. Factors that contributed to this positive growth included increasing purchasing power, population growth and urbanisation. Furthermore,…

USD 1,195
Country Report

Apparel and Footwear Specialists in Saudi Arabia

Mar 2024

Apparel and footwear is thriving in Saudi Arabia with strong demand stemming from changing fashion trends, consumer preferences, the return of religious pilgrims and tourists, the demand for quality products and government regulations. Moreover, the…

USD 1,195
Future Demographics

Oman in 2040: The Future Demographic

Mar 2024

The population increase in Oman from 2021-2040 will be driven by positive natural change, as births outweigh deaths. Improved living standards and healthcare will support ageing; however, the population 65+ will remain low, having limited impact on…

USD 990
Future Demographics

Middle East and Africa in 2040: The Future Demographic

Mar 2024

Population growth between 2021-2040 will be driven by positive natural change, as the region remains the second most populous in the world. Ongoing urbanisation will lead to growth in major cities while placing pressure on infrastructure, creating…

USD 990
Country Report

Wipes in Saudi Arabia

Mar 2024

Wipes in Saudi Arabia continued to be driven by increased hygiene awareness, a rising demand for convenience, improving disposable incomes, travel, the rebound and development of tourism and hospitality as consumers continued to resume pre-COVID-19…

USD 1,195
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