Italy

PET packaging is gaining share in home care packaging in Italy, driven primarily by its adoption in laundry care. While HDPE bottles continue to be the leading pack type, PET bottles and, in particular, PET jars, albeit for the latter from a still…

Total packaging volumes of sweet spreads returned to growth in Italy in 2023, although while honey, and nut and seed based spreads saw growth in their packaging volumes in this year, chocolate spreads and jams and preserves saw declines. Packaging…

Total sauces, dips and condiments packaging volumes returned to growth in Italy in 2023, after two years of stagnation. Mayonnaise followed this trend and also returned to growth in 2023. However, the rising cost of key ingredients in mayonnaise,…

Total processed meat and seafood packaging volumes in Italy saw a second year of decline in 2023, although the number of units remained well above the pre-pandemic level after the boost seen in 2020. However, while processed meat, and meat and…

Total processed fruit and vegetables packaging volumes in Italy saw low growth in 2023, with increases for both frozen and shelf stable processed fruit and vegetables. With consumers becoming increasingly conscious about the traceability of raw…

Total plant-based dairy packaging volumes in Italy maintained solid growth in 2023, with increases for all categories and pack types. Veganism is gaining momentum in Italy, driving increased interest in plant-based dairy products and leading to…

Total meals and soups packaging volumes in Italy increased for another consecutive year in 2023. The consumption of ready meals continued to rise in this year, particularly in the chilled and frozen categories, driven by various factors, which drove…

Consumers in Italy have become more conscious of the importance of following a healthier diet, but despite this they still crave indulgences. As such, Italian consumers are increasingly looking for no fat and no sugar cakes and that are rich in…

The strongest trend in health and wellness soft drinks in Italy in 2023 concerned the development of low sugar and no added sugar soft drinks. This was linked to the growing media attention on Italy’s rising obesity rate and the health risks…

The outbreak of COVID-19 adversely affected the consumption of snack bars with these products having fallen out of favour as consumers spent more time at home. However, as restrictions were lifted, and consumers started to spend more time away from…

The COVID-19 pandemic had a significant impact on consumer purchasing behaviour when it came to hot drinks. It led to an increased focus on preventive health and wellbeing with this being sustained in part in 2023 by new innovations. For example,…

Healthy and sustainable food continues to be a topic of primary importance for many Italians, who not only want to improve their own health but also contribute towards improving the health of the planet. This is contributing towards a rapid rise in…

Organic products came to the fore in several categories within cooking ingredients and meals in 2023. As demand has risen, retailers’ shelves have become increasingly crowded with organic products, with many stores creating specific areas dedicated…

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and…

Total dairy packaging volumes in Italy saw slight growth in 2023. Although cheese remained one of the most significant categories in terms of packaging volumes in this year, it saw fairly stable unit volumes. The price of cheese in Italy rose…

Total confectionery packaging volumes saw a slight decline in Italy in 2023, although while gum and chocolate confectionery packaging volumes declined, sugar confectionery saw growth. Nevertheless, not all chocolate confectionery categories saw…

Total baby food packaging volumes saw growth in Italy in 2023, although unit volumes and growth were driven by prepared baby food and other baby food. Dried baby food saw a decline in packaging volumes in 2023, due to the growing trend amongst…

The Rome in Italy report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…

The Milan in Italy report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…

The briefing explores structural drivers of inflation and their impact on the global economy and business environment. Factors such as demographics changes, globalisation reset, decarbonisation, AI revolution and higher debt levels would add to the…