Laundry care overall will see a slowdown in its decline in terms of volume sales over the forecast period. Belgium already enjoys high penetration of automatic washing machines, limiting growth potential, and there is a lack of external impact likely to push volume growth.
Sustainability will remain a key focus area during the forecast period, with manufacturers recognising this issue is becoming of growing importance to consumers, while there is growing pressure from the EU and the Belgian government for companies to take steps to reduce their carbon footprint. As such, increased concentration of laundry detergents and reduced use of plastic in packaging, along with the use of fewer chemicals and more natural ingredients will likely be the focus for laundry care manufacturers.
Over the forecast period, laundry care players will be keen to develop new opportunities in terms of distribution channels. Belgian consumers are becoming less interested in doing their laundry care shopping in traditional channels.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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