Given the growing population and number of households in Egypt, laundry care offers further room for growth over the forecast period. However, as local consumers are likely to remain cost-sensitive in the short term, domestic players offering more affordable options are likely to see rising demand to offset the impact of elevated inflation.
In Egypt, the preference for concentrated detergents over standard options differs from many developed countries, where governments or unions actively promote the concentrated detergent format for its environmental and economic advantages. Concentrated detergents generate less packaging waste, produce fewer emissions during transportation, and use less water, making them more environmentally-friendly.
Despite overall low penetration of laundry care, there is potential for e-commerce to gain further ground as a distribution channel for this category over the forecast period following impressive sales growth towards the end of the review period. Local players are already using e-commerce as a substitute channel to close the gap between themselves and powerful distribution networks utilised by category leaders such as Ariel and Persil.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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