White Papers
Global Economic Forecasts: Q3 2023
Euromonitor International
The latest 2023 quarterly forecast data shows gradual improvements to economic projections for the year. But the global outlook remains weak as challenges persist.
8 Types of Consumers for Targeted Marketing
Euromonitor International
You can’t rely on basic demographics alone to accurately target shoppers. Get eight types of consumers, so you can tailor campaigns based on personal traits and values. The goal: equip you with practical insights to reach the right audience.
A Look at the Cost of Living Around the World
Euromonitor International
This infographic gives you data and insights on the rising cost of living in 2023. Get a breakdown of cost-of-living growth, price increases and essential spending in major economies.
Global Economic Forecasts: Q2 2023
Euromonitor International
Resilient consumer spending in advanced economies and China’s recovery resulted in slight improvements to global economic projections for the year.
Sustainability In Times Of Uncertainty
Euromonitor International
2022 faced simultaneous headwinds: inflation reached record levels around the globe, driven by energy and food shortages because of the war in Ukraine. The ensuing rise in interest rates coupled with growing political tensions has negatively impacted consumer and business confidence, resulting in a projected fall of real GDP to 2.3% in 2023. Against this bleak backdrop, the issue of climate change is more pressing than ever.
Trend Analysis: A Formula to Guide Innovation
Euromonitor International
Don't fall for hype. Find the right trends for your business with our workbook. Your next big idea could be a few clicks away.
Transform Your Innovation Strategy with Megatrends
Euromonitor International
Megatrends are powerful shifts in consumer behaviour that transform the future of business. Plan your innovation roadmap, build consumer-centric strategies and unlock your growth potential with this megatrend analysis report.
Global Economic Forecasts: Q1 2023
Euromonitor International
Economic uncertainty is expected to continue throughout 2023. But some economies like the US have been more resilient than anticipated from a result of a strong labour market.
B2B Decision Making: Don’t Underestimate the Value of Market Research
Euromonitor International
You wouldn’t expect a pilot about to embark on a transatlantic flight to fail to run through his pre-take off checks and review the weather forecast for the journey. So why would a business fail to engage in market research before setting out on a particular strategy, product launch or important decision?