After the elevated inflation seen in 2022 and 2023 it is expected that the price of laundry care will start to stabilise from 2024 onwards which should in turn help to support a return to growth in retail volume terms. It is also predicted that there will be a gradual ongoing shift towards detergent tablets with these products perceived to be more convenient as well as providing more accurate dosing.
With manufacturers of detergent tablets continuing to develop all-in-one laundry care solutions it is expected that sales of laundry aids and other additives will lose traction among younger consumers as well as other consumers that are looking for convenience. Brands such as Ariel, Skip and Dash already offer detergent tablets that remove stains, offer fibre care, and also provide fabric softener.
2023 saw the return of the famous Bonux brand of powder detergents in which a toy is included inside the pack. The brand is fairly well known in France and this time it has returned in different formats.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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