Laundry care is witnessing increasing demand for economy-to-mid-priced laundry detergents, including consumers trading down from high-end options. This shift is fuelled by growing price concerns, attributed to the impact of high inflation and government taxation on detergents and various goods and services.
Major players in laundry detergents, including Unilever and Colgate-Palmolive, are introducing smaller size packaging. This initiative is aimed at lower-income consumers with budget constraints.
Fabric softeners in Pakistan have yet to gain widespread use, partly due to limited awareness among customers. Increased promotional activities are essential to tap into the significant potential within this category.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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