Demand for laundry care products with fragrances is predicted to remain robust in the forecast period, providing significant opportunities for laundry care brands, while competition will become increasingly fierce. Driven by the rise in living standards and a focus on self-care, more consumers, particularly women, who are responsible for most purchases of laundry care products, are paying closer attention to the user experience and sense of ritual when and after doing laundry.
Tatdog Space, a sub-brand from Nice Group, has launched a new line of laundry detergents specifically designed for families with pets. Available in both liquid and tablet formats, this innovative product line addresses common issues such as bacterial growth, odours and hair adhesion on clothes.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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