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Consumer Market Flashpoints: Finding Opportunities Despite the Uncertainty
Jana Rude
In the coming years, consumers and businesses face an array of challenges, with rising inequality, mass migration and prevailing uncertainty about another crisis being among the major ones. Nevertheless, within this are untapped opportunities for companies that take appropriate action and address the disruptions holistically and early on.
Euromonitor's Approach to Consumer Insights
Lisa Holmes
Euromonitor International fields surveys and other consumer insights methods as part of our global research. These surveys allow us to contextualise the voice of the consumer alongside our global market data. Watch this video to learn more about our…
Top Three Ways Indian Households are Unique
Anjali Jain
Global households are evolving in a fast-paced world with shifting demographics and changing political, social, economic, and technological situation. India remains one of the biggest consumer markets, though it has major differences when compared to global households. This snapshot aims to briefly highlight those differences over 2023-2040.
Eight Types of Shoppers to Target
Jana Rude
Segmenting your consumers helps you better understand and reach the right shoppers. We have defined eight types of consumers with distinct personalities. Targeting these types can help you increase conversions or better understand and connect with existing customers.
Consumers Find Ways to Balance Their Budget Without Sacrificing Their Lifestyle
Kristina Balciauskaite
A whopping three out of four of global consumers surveyed in early 2023 say they are concerned that the prices of everyday items are going up. In response, most are adopting new cost-cutting tactics, while others are turning to credit and borrowing resources to bolster their spending power.
Top Three Global Households Trends in 2023
Anjali Jain
Households globally are transforming in terms of structure, living environment and consumer values. The family structure is evolving to encompass childfree living, which, in turn, leads to demand for less space but more comfort. As consumers seek more convenience, interest in electronics and appliances that complement consumers’ lifestyles grows. Additionally, with changing consumer priorities and increasing access to amenities, homes become not only sanctuaries of comfort, but also a 24/7 place of work and play.