Mexico

The Mexican travel industry has witnessed a remarkable recovery, with inbound visitor spending surpassing the 2019 performance in 2022 in current value terms, with the anticipation of double-digit growth in 2023 and also in 2024. In 2023, inbound…

Booking has experienced remarkable current value growth, particularly fuelled by leisure travel, which is set to continue in 2023. Leisure travel encompasses holidays and recreational trips undertaken by individuals seeking relaxation, exploration,…

Overall, retail volume sales of home video are set to continue to decrease strongly over 2023. However, there remains a sharp divergence between the performance of televisions and video players. The strong growth in demand for OLED TVs is offset by…

Inflationary trends and higher prices are exerting pressure on demand for spectacles as many Mexican families seek to prioritise essentials and search for more affordable eyewear solutions. Subsequently, brands and retailers are placing a greater…

After a partial sales recovery in 2021, demand for sun care strengthened further in 2022, with sales exceeding pre-pandemic levels. The category experienced healthy growth during 2022, mainly due to the almost complete recovery of domestic tourism,…

During the long periods of home confinement following the outbreak of COVID-19, oral hygiene habits were affected by limited social contact, stress and the adoption of new lifestyle habits. This did not lead to a complete change in oral care, but it…

Colour cosmetics continued its recovery in 2022 after a partial recovery in 2021, with demand having plummeted following the outbreak of COVID-19. Demand increased as consumers returned to more active lives outside the home, with generation Z…

Hypermarkets registered an improved performance in 2022, although retail sales continued to decline in constant value terms. This was due to fierce competition from other grocery formats, particularly discounters, as mounting inflationary pressures…

Dishwashing continued to see a positive growth trajectory in volume terms in 2022. While pandemic-related restrictions on movement had been lifted, the continued popularity of remote working, at least on a hybrid basis, meant that many Mexicans…

The Mexican travel industry has demonstrated a remarkable resurgence, including airlines, with regional routes and connectivity playing a crucial part in recovery and growth. A significant topic of discussion within the industry revolves around the…

Over 2023, portable players is projected to continue to see double-digit retail volume growth and high single-digit retail current value growth. However, there remain significant divergences within the category in terms of retail volume and current…

For many years, Mexico was characterised by healthy demographic growth, which led to an increasing number of people of legal smoking age each year and, with it, an increase in the number of smokers, which resulted in positive demand for tobacco…

In 2022, the significant decrease in import volumes due to the pandemic, disruptions to logistics, the scarcity of products, and a decrease in the production volumes of wine in California resulted in a significant increase in the production of wine…

Beer prices observed significant increases in 2022, which can be explained by the rising costs of supplies, amongst which barley and aluminium were the most affected, and by other inflationary pressures. However, the total volume consumption of beer…

The trend towards the skinification of hair care has helped to fuel the growth of the entire category. All categories of hair care were boosted by people's growing interest in holistic hair care and in meeting the specific needs of their scalp. Salon…

Supermarkets saw a decline in retail sales constant value terms in in 2022, as a rise in the cost of living curbed consumer spending. This was in marked contrast to 2021, when consumers flocked to supermarkets in preference to small local grocers,…

Direct selling saw a second consecutive year of healthy growth in constant value terms in 2022, having suffered from declining sales during the early half of the review period. Growth was restricted by the growing popularity of e-commerce, with…

Surface care performed well in Mexico in 2022, continuing the positive growth trend registered throughout the review period. Demand was driven by specialised products for the kitchen and bathroom, as well as multipurpose cleaners, which were valued…

In 2022, US demand for tequila (and mezcal) continued its dynamic growth. At the same time, agave prices observed significant increases, driven by this demand, but also by inflationary pressures. This resulted in significant price increases for…

Consumers were cautious with their spending in 2022, as they had to cope with economic uncertainty. Spending wisely meant that consumers preferred to drink at home rather than going out, but also that they were willing to spend more to drink…