Mexico

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Mexico. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Sun Care in Mexico

Jul 2024

Sun care saw robust value and volume sales in Mexico in 2023, strongly driven by the buoyancy in travel and tourism industries. Indeed, in 2023, Mexico's travel industry showcased strong double-digit growth in current value terms, according to…

USD 1,195
Country Report

Skin Care in Mexico

Jul 2024

Skin care sales maintained a positive trajectory in Mexico in 2023, although volume trajectory is lower than value. Overall, the category has been buoyed by skin care routines consumers established during the pandemic lockdowns, when they had more…

USD 1,195
Country Report

Premium Beauty and Personal Care in Mexico

Jul 2024

Favourable macroeconomic conditions supported the premiumisation trend in Mexico in 2023. This is both supporting premiumisation trends in mass beauty and personal care, and premium beauty and personal care per se. Historically, Mexico, a developing…

USD 1,195
Country Report

Oral Care in Mexico

Jul 2024

Sales in oral care continued to be supported by baseline demand in Mexico in 2023. Toothpaste continues to be a particularly large and relevant category, with brands constantly innovating and adapting to meet consumers’ needs. For example, brands are…

USD 1,195
Country Report

Men's Grooming in Mexico

Jul 2024

Men's grooming strengthened in Mexico in 2023, with volume sales returning to positive figures after the slumps seen over the previous years. However, the category continues to face certain challenges. Men's skin care still has a relatively low…

USD 1,195
Country Report

Mass Beauty and Personal Care in Mexico

Jul 2024

Macroeconomic conditions proved favourable for mass beauty and personal care in Mexico in 2023. Notably, amidst an improving economic landscape marked by historically low unemployment of 2.87% and increased personal care spending, the trend of…

USD 1,195
Country Report

Hair Care in Mexico

Jul 2024

Sales in hair care achieved low positive volume growth in Mexico in 2023, while value was better supported by high prices. A major trend noted in hair care is that of “skinification”, driven by consumers' increasing interest in holistic hair care and…

USD 1,195
Country Report

Fragrances in Mexico

Jul 2024

Sales were dynamic in fragrances in Mexico in 2023, in both value and volume terms. This is supported by ongoing new launches, which are increasingly common among direct sellers who are known for their flexibility, dynamism, and openness to catering…

USD 1,195
Country Report

Depilatories in Mexico

Jul 2024

Sales in depilatories in Mexico in 2023 were supported by the rebounding travel and tourism industry, following the era of the pandemic when holidays were curbed. In 2023, Mexico's travel industry continued to demonstrate robust growth, albeit at a…

USD 1,195
Country Report

Deodorants in Mexico

Jul 2024

Sales in deodorants remained supported by baseline demand in Mexico in 2023, with various activities seen around brand promotions. For example, Unilever’s popular Axe brand, which comes in second brand place to Old Spice from Procter & Gamble, has…

USD 1,195
Country Report

Colour Cosmetics in Mexico

Jul 2024

Sales in colour cosmetics achieved healthy value and volume growth in Mexico in 2023. Trends in makeup are being strongly driven by pop culture influences, which are inspiring purchases. For example, we are witnessing a distinct shift away from the…

USD 1,195
Country Report

Beauty and Personal Care in Mexico

Jul 2024

Beauty and personal care continued its positive recovery in Mexico in 2023, thanks to an increasingly favourable economic landscape. This is characterised by a historic low unemployment rate of 2.87% and the appreciation of the MXN against the USD,…

USD 2,750
Country Report

Bath and Shower in Mexico

Jul 2024

Sales in bath and shower in Mexico in 2023 were supported by baseline demand. Bar soap remains the best-selling product, but the convenience offered by liquid formats is becoming increasingly attractive to Mexican consumers. Thus, while holding a…

USD 1,195
Country Report

Baby and Child-Specific Products in Mexico

Jul 2024

Sales in baby and child-specific products in Mexico in 2023 were supported by local parents becoming more demanding of quality products for their children’s care. In recent years, new parents have become increasingly aware of their children's…

USD 1,195
Country Briefing

Households: Mexico

Jul 2024

In 2023, the leading household type in Mexico was couples with children, reflecting traditional family lifestyles. However, a shift towards smaller families and lower birth rates has been observed, attributable to urbanisation and improved access to…

USD 350
Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Mexico

Jun 2024

Sweet biscuits, snack bars and fruit snacks in Mexico is expected to see good retail volume and fast retail current value growth over 2024. With stabilising rates of inflation and unemployment and a growing female presence in the workforce,…

USD 1,195
Country Report

Sugar Confectionery in Mexico

Jun 2024

Sugar confectionery in Mexico remained a popular category of snacks towards the end of the review period. In 2024, Mexico is expected to occupy second place in terms of the consumption of sweets and chocolate in Latin America. Local consumers’ love…

USD 1,195
Country Report

Snacks in Mexico

Jun 2024

In 2024, still relatively high inflation is playing a key role in snacks in Mexico. As input costs rise and crops are adversely affected by climate change, for example in the case of cocoa, companies are developing strategies to maintain their volume…

USD 2,450
Country Report

Savoury Snacks in Mexico

Jun 2024

Savoury snacks in Mexico is projected to register moderate retail volume and strong retail current value growth over 2024. As in other snacks categories, a still high inflation rate has forced consumers to prioritise and redistribute their…

USD 1,195
Country Report

Ice Cream in Mexico

Jun 2024

Retail current value sales of ice cream in Mexico have been growing healthily consistently, with a further strong increase projected over 2024. This is supported by ice cream’s profitability, with margins pushed up by price increases amid an…

USD 1,100
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