Mexico

Wearable electronics in Mexico is projected to continue to register strong retail volume growth in 2024. This is the case for all types of activity wearables as well as smart wearables as the category continues to develop and grow in the market.…

The market size of portable players in Mexico is dominated by wireless speakers. In 2024, wireless speakers is projected to continue the review period trend of double-digit retail volume growth in Mexico, driven by the growing demand for portable…

A slight increase in retail volume sales is projected for mobile phones in Mexico in 2024. However, this performance is due to the ongoing growth in the demand for the dominant type, smartphones, with feature phones set to continue to see a strong…

The decline in retail volume sales of in-car entertainment in Malaysia is projected to continue in 2024. However, the market for new vehicles is stabilising, after Coronavirus (COVID-19) pandemic shortages and long waiting times to deliver cars to…

Imaging devices in Mexico experienced double-digit declines in retail volume sales in the early-to-mid-review period. This performance was informed by the COVID-19 crisis, when consumers were subject to lockdown and mobility restrictions and worked…

Home video in Mexico is projected to see further strong, if slower, retail volume growth in 2024. However, this performance is due to the strong rise in purchases of televisions as the demand for video players continues on a steep downward trajectory…

Home audio and cinema in Mexico is projected to see a decrease in retail volume sales in 2024, albeit a much slower one than the drop experienced in 2023. Moreover, there are divergences in the performances of individual categories. Hi-fi systems and…

Retail volume sales of headphones in Mexico are projected to see a second consecutive year of strong growth in 2024. The sustained growth in the demand for headphones reflects the greater integration of advanced technologies and a growing consumer…

The level of competition in consumer electronics in Mexico is strong, with a variety of national and international manufacturers competing for consumers' attention and spending. Increasingly, players are offering models with features and prices that…

Computers and peripherals in Mexico benefit from steady demand in the technology market, with an increase in the adoption of electronic devices for both home and daily use. Although, retail volume sales are projected to continue to decrease in 2024,…

With an ample majority gained in the 2024 elections, Mexico’s ruling party will continue to realise its policy agenda, which could create political stability. Nevertheless, corruption remains rife and drug cartels are a major problem. The economy is…

In 2023, metal aerosol cans continued to take unit volume share from leading pack type folding cartons in home insecticides packaging. Metal aerosol cans, which are the only pack type used in spray/aerosol insecticides, are strong and can safely…

This report provides valuable insights into product innovation in Mexico, analysing data from Euromonitor’s Innovation platform. The report covers the food and beverage categories, showing the level of new brand and sub-brand launch activity.

Sun care saw robust value and volume sales in Mexico in 2023, strongly driven by the buoyancy in travel and tourism industries. Indeed, in 2023, Mexico's travel industry showcased strong double-digit growth in current value terms, according to…

Skin care sales maintained a positive trajectory in Mexico in 2023, although volume trajectory is lower than value. Overall, the category has been buoyed by skin care routines consumers established during the pandemic lockdowns, when they had more…

Favourable macroeconomic conditions supported the premiumisation trend in Mexico in 2023. This is both supporting premiumisation trends in mass beauty and personal care, and premium beauty and personal care per se. Historically, Mexico, a developing…

Sales in oral care continued to be supported by baseline demand in Mexico in 2023. Toothpaste continues to be a particularly large and relevant category, with brands constantly innovating and adapting to meet consumers’ needs. For example, brands are…

Men's grooming strengthened in Mexico in 2023, with volume sales returning to positive figures after the slumps seen over the previous years. However, the category continues to face certain challenges. Men's skin care still has a relatively low…

Macroeconomic conditions proved favourable for mass beauty and personal care in Mexico in 2023. Notably, amidst an improving economic landscape marked by historically low unemployment of 2.87% and increased personal care spending, the trend of…

Sales in hair care achieved low positive volume growth in Mexico in 2023, while value was better supported by high prices. A major trend noted in hair care is that of “skinification”, driven by consumers' increasing interest in holistic hair care and…