Market research on the soft drink industry. Our reports feature a...
Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
Red Bull maintained its global leadership in energy drinks through solid value growth across most major markets, despite fiercer competition and macroeconomic challenges. Red Bull’s established premium positioning, solid supply chain operations and…
In the dynamic global soft drinks market, strategic adaptation and innovation are crucial for industry leaders. Coca-Cola exemplifies this with focused portfolio optimisation and innovation, including digital technologies like AI. This approach…
This report analyses the e-commerce landscape in China, South Korea and Japan. It highlights the importance of these markets for domestic strategy and international expansion. The report showcases top retailers and focuses on consumer preferences,…
E-commerce growth rates have slowed from historic pandemic-related highs, meaning it is no longer a rising tide for all categories and brands. While vast potential exists, with e-commerce expected to account for half of retail’s growth over the next…
Amidst inflation, geopolitical tensions, and climate disasters causing supply chain disruptions, sustainability gains momentum, compelling action from both businesses and governments. This report brings together insights from Euromonitor’s Voice of…
New business models, channels and shopper expectations continue to change retail, redefining industry rules and relationships and disrupting the path to purchase. This content provides strategies for adapting to these shifts and offers a framework to…
The eroding attention spans of the modern world have created an opportunity for beverages that provide consumers with the ability to focus on the moment whether working, studying, or in their personal lives. With functionality a major driver of…
Sports drinks in China saw significant off-trade volume and current value growth in 2021 and 2022, and growth continued in 2023, although at slower rates. This dynamism was due to comprehensive consumer education on the hydration benefits of…
In 2023, soft drinks in China maintained low off-trade volume growth, and a stronger current value increase. Meanwhile, although on-trade volume sales of soft drinks continued to decline, it was at a much slower rate, and current value sales saw a…
RTD tea in China saw slow off-trade volume growth in 2023, along with a stronger current value increase. Reduced sugar still RTD tea led growth in the category in this year, despite still only capturing a minor share of sales of overall RTD tea…
As full reopening after COVID-19 was seen in the country in 2023, RTD coffee in China recorded single-digit growth in both off-trade volume and current value terms; however, sales remained below the 2021 level. RTD coffee experienced a decline in…
Juice in China saw off-trade volume and current value declines in 2023. This was mainly due to increasing health awareness amongst consumers, and therefore a decline in the popularity of juice drinks and nectars, which often have high sugar content…
Energy drinks in China registered dynamic off-trade volume and current value growth in 2023, with growth rates exceeding those of most other soft drinks categories. Growth in energy drinks was driven by three main factors. The first was the recovery…
Concentrates in China saw off-trade RTD volume and current value declines in 2023. Nevertheless, liquid concentrates maintained solid growth by both measures in this year, driven by coffee liquid concentrates, which are being increasingly popular in…
Off-trade volume and current value sales of carbonates continued to see dynamic growth in China in 2023. Brands were able to maintain growth through innovations in areas such as sugar reduction and flavours. Sugar reduction (the use of sweeteners)…
In 2023, bottled water in China registered low off-trade volume growth, and slightly higher current value growth. The average unit price of bottled water trended upwards in 2023, as an increasing number of consumers opted for mid-range or even…
Asian speciality drinks in China continued to see declines in both on-trade and off-trade volume and current value sales in 2023, due to the weak performance of the major product type, fruit vinegar. Fruit vinegar is a traditional beverage that…
With mobility returning to pre-pandemic levels, there has been a noticeable increase in on-the-go consumption, driven by a resurgence in socialising among the younger generation, thereby driving off-trade demand for sports drinks in India. Various…
Sales of RTD coffee in India were negligible over the review period, with this expected to remain the case over the forecast period.
With the waning impact of the pandemic, off-trade sales of RTD tea in India have been increasing due to the drink’s convenient on-the-go nature. Hindustan Unilever dominates demand for still RTD tea, with a nationwide presence primarily driven by its…