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Trend Analysis Our trends analysis identifies shifts in habits, values and priorities that impact how consumers live, work, shop and play.

Our Methodology

Analysing trends helps explain what is happening and distinguishes the fundamental shifts in behaviour that impact consumer markets.

When determining a consumer trend, our experts draw on Euromonitor’s expansive, international coverage of industry market analysis and global consumer surveys.

These sources help us isolate the underlying themes driving change and shaping consumer attitudes, enabling us to define the key trends of today and tomorrow.

Growth Drive sustainable growth, stay competitive and explore untapped potential in a rapidly-changing global environment.

Charts AltFocus future strategy and inform investment opportunities by understanding and responding to evolving consumer trends.


Methodology Trend Analysis V1.1


Our award-winning syndicated market research database provides detailed data and analysis on industries and consumers, across 1200 cities, 210 countries. We use advanced analytics and data science to identify and measure the effect of disruption to the economy, industries, costs and prices.

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Our consulting team answers your commercial questions with data and insights generated by our research experts, industry knowledge and 1,200 on-the-ground analysts in 100 developed, emerging and frontier markets.

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