The landscape of laundry care in the US is undergoing a significant shift, with sustainability emerging as a pivotal factor influencing consumer choices. As highlighted by the results of Euromonitor International's Voice of the Consumer: Lifestyles Survey 2023, a notable 16% of consumers actively strive to have a positive impact on the environment through their daily actions.
Manufacturers of consumer appliances are continually advancing the smart features incorporated into their laundry appliances, offering consumers solutions to common laundry mistakes, such as detergent overdosing. Addressing this issue not only results in cost savings, but also enhances the overall quality of the wash cycle.
In 2023, laundry care sales via e-commerce experienced a modest resurgence, marking a departure from two consecutive years of substantial decline within the category. This observed growth reflects a course correction from the heightened demand witnessed during the pandemic, indicative of a trend towards normalisation within the category.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Laundry Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!