Vietnam

In 2023, digestive remedies in Vietnam continues to record a strong performance in line with rising consumer awareness of the importance of digestive health. The prevailing health and wellness trend has made Vietnamese consumers more conscious of…

Wearable electronics continues to see dynamic double-digit growth in retail volume terms in 2023, supported by rising health awareness among consumers and improving living standards. The COVID-19 pandemic provided further fuel to the growing health…

Ice cream saw a second year of positive volume growth in 2023, albeit at a slower rate than the previous year. As in 2022, Foodservice sales saw a more buoyant demand, thanks to the return of international tourism to Vietnam, following several years…

Although still a relative niche in the market, dog treats and mixers looks set to remain the most dynamic category in dog food in 2023 in current value terms. While there has been a steady shift from non-prepared to prepared dog food there has also…

Skin care in Vietnam continued to record current value growth in 2022, driven mostly by younger consumers, who have started to take care of their skin earlier than previous generations, and are actively seeking skin care knowledge due to the impact…

The reopening of society in Vietnam, following the pandemic restrictions, has boosted sales in consumer foodservice across all channels. It is noted that the fourth COVID-19 wave in 2021 had further negative impacts, with restrictions loosening from…

The Vietnamese government continues its efforts to prevent the spread of malaria, which threatens the health of people throughout the country due to the prevalence of mosquitoes, that carry and spread the virus. However, another mosquito-borne…

Jeans are flexible garments which make up a part of most consumers’ wardrobes – they can be dressed up or dressed down, depending on the occasion, thus are flexible and also robust. However, jeans are not the most comfortable form or apparel and are…

The post-pandemic landscape heralds polarised trends for apparel accessories. On the one hand, the return to out-of-home activities boosts sales for accessories such as belts, hats, gloves, and the like. On the other hand, the fact that consumers no…

Travel intermediaries are embracing the health and wellbeing trends by introducing a range of new products specifically designed for mental and physical rejuvenation. In 2023, there has been a noticeable rise in the number of Vietnamese individuals…

Cider/perry remained a relatively niche product in terms of volume sales in 2022, due to the overwhelming popularity of beer in the country. While it can be advertised, due to its low ABV, its higher unit price compared to beer is a significant…

In 2022, the Vietnamese government removed all restrictions and social distancing measures which were in place during the era of the COVID-19 pandemic, and the Vietnamese economy started to show recovery. Within this environment, consumers also have…

During the period 2020-2021, at the height of the COVID-19 pandemic, direct selling in Vietnam was still able to register the positive performance – albeit at a lower level than seen in 2022, with a further boost given to the channel though the…

Toilet care maintained dynamic retail volume and current value growth in 2022, with toilet liquids/foam driving sales. This also remained by far the most popular category within toilet care in Vietnam in 2022, which is a reflection of the ubiquity of…

Surface care maintained strong retail volume and current value growth in 2022, similar to the growth rates seen the previous year. While antibacterial/bacteria-killing feature remains popular amongst all surface care products due to the impact of the…

Laundry care saw growth in both retail volume and current value terms in 2022. Using one product which combines the functions of both detergent and fabric softener to wash clothing has gradually become more popular in Vietnam, with demand for such…

In 2022, bleach continued to grow at a similar pace to 2021 in retail volume and current value terms, mainly because its unit price is considered affordable, and it is considered versatile, as a powerful multipurpose home care product. With the…

Retail value sales of dietary supplements continue to grow strongly in 2023, albeit at a marginally slower pace compared to the previous two years. The rising demand for dietary supplements has been significantly influenced by the pandemic when local…

Although economic freedom is improving, the rule of law in Vietnam remains weak. Strong economic recovery has outpaced regional peers and inflation is not a major issue, but the external sector is susceptible to supply and demand shocks. Higher…

Portable players continues to see healthy growth in retail volume terms in 2023, although this is being entirely driven by the strong demand for wireless speakers. Consumers appreciate the convenience of being able to create a fast connection between…