Vietnam

Automatic dishwashing tablets are a popular category in Vietnamese home care as they provide extra value, including built-in polishing and water-softening features, while also being more convenient for daily usage. Folding cartons and plastic pouches…

Demand for wearable electronics in Vietnam continues to rise, although retail volume growth is more modest compared to previous years due to slower demand in the affordable to mid-priced segments, as local consumers become increasingly discerning and…

Overall demand for portable players in Vietnam continues to grow, driven by wireless speakers. These devices appeal to young audio enthusiasts who are eager to improve sound quality or upgrade their current models. They are attracted to features such…

Overall demand for smartphones in Vietnam continues to decline following a surge during the pandemic. The fall in sales is being mainly driven by the mid-priced segment, and primarily attributed to reduced demand for phone upgrades and consumers…

Unlike in some markets, demand for in-car entertainment in Vietnam remains positive, although penetration and growth rates are fairly low. The Vietnam Automobile Manufacturers Association reported a 25% decline in new car sales in 2023 compared to…

Demand for imaging devices in Vietnam continues to fall as part of a long-term trend and changes in consumer spending habits affecting sales of non-essential electronics. During 2023-2024, the economic downturn forced many local consumers to…

The demand for new televisions, the leading product category within home video in Vietnam, continues to decline due to economic slowdown and a high penetration rate in the market. Consumers tend to tighten their belts and delay purchasing big-ticket…

Demand for home audio and cinema in Vietnam continues to fall, largely due to the maturity of this category and weakening demand post-pandemic, particularly in major cities. When retailers in major cities such as Hanoi and Ho Chi Minh tend to save…

Demand for headphones in Vietnam continues to rise, primarily driven by TWS earbuds, which has quickly become the dominant format. Pre-pandemic, retail volume sales of wireless headphones dominated, but quickly lost ground due to the preference for…

Retail volume sales of consumer electronics in Vietnam continue to decline, despite the government releasing figures that the country’s economy showed a robust recovery in 2023 with GDP growth of 5.1%, surpassing the global average growth rate of…

Demand for computers and peripherals in Vietnam continues to decline, with this trend particularly strong in desktops and portable computers such as laptops. This is primarily being driven by high penetration levels in the country, and the boost to…

Sweet biscuits, snack bars, and fruit snacks is inching back into positive volume growth in Vietnam in 2024, with snack bars as the best performer, followed by fruit snacks and then sweet biscuits. In a cross-category trend, inflationary pressures…

Sugar confectionery is achieving positive value and volume growth in Vietnam in 2024, despite inflationary pressures, suppressed consumer spending power, and the fact that sugar confectionery is seen as both unhealthy and non-essential. Therefore,…

Snacks is achieving positive volume and value sales in Vietnam in 2024, thanks to manufacturers making significant efforts to control their prices in the face of increasing production costs. For example, through regular discounts and promotions,…

Savoury snacks bounces back into positive volume growth in Vietnam in 2024, although potential sales remain somewhat suppressed by ongoing economic factors which continue to limit consumers’ spending power. Within this environment, consumers are…

Ice cream inches back into small positive volume gains in 2024, despite challenges facing the category. To start, inflationary pressures continue to create price sensitivity in consumers, thus, budget-conscious consumers focus their spending on…

Gum manages to inch back into marginally positive volume gains in Vietnam in 2024, although recovery of the category remains hampered by inflationary pressures leading to lower consumer spending power. Gum is being affected due to the fact it is…

Chocolate confectionery is seeing small volume gains in Vietnam in 2024, while value is better supported by inflationary pressures leading to higher unit prices. Notably, global increases in the cost of raw ingredients such as cocoa and sugar are…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Vietnam covers production and consumption trends in agricultural commodities, energy…

Unlike beer and spirits, the market for wine in Vietnam managed to register positive growth in total volume terms in 2023, despite the ongoing inflationary environment. This was partly due to the fact that key consumers of wine are middle- and…