Laundry care will record positive retail value growth over the forecast period, although this will be much slower than in the previous period due to inflation decrease and price stabilisation. Fabric fresheners and other laundry aids are set to record positive retail volume, with consumers' financial improvement leading them to spend more on non-essential laundry care products.
Despite inflation stabilisation, Bulgarians have become more cautious in their spending, and many will continue looking for cost savings across the forecast period. As such, many will turn to more affordable but quality retail chains and private label offerings.
Regarding distribution channels, e-commerce will continue to increase its share over the forecast period, although this is set to be much slower than in the previous period. Additionally, to e-commerce's convenience, it offers an easy and more comprehensive search for price promotions, product comparisons, and access to organic and natural products, which are harder to find in the traditional and modern trade.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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