Lithuania

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Lithuania. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Retail Tissue in Lithuania

Mar 2024

As Lithuania emerged from the pandemic in 2023, retail tissue underwent a period of adjustment, navigating the new normal. Amidst this transition, certain products like toilet paper, regarded as household staples, remained relatively stable,…

USD 1,195
Country Report

Air Care in Lithuania

Feb 2024

Price inflation has softened in 2023, providing a welcome relief for consumers. Air care registered double-digit current value growth and steady volume growth reflecting the significance of this product area. Spray/aerosols is the main category in…

USD 1,195
Country Report

Toilet Care in Lithuania

Feb 2024

Toilet care posted strong retail volume and current value growth in 2023, aided by strong promotional activity from key players, including Bref from Henkel AG & Co KGaA. Since the COVID-19 pandemic, daily hygiene standards have risen with more…

USD 1,195
Country Report

Home Insecticides in Lithuania

Feb 2024

Home insecticides witnessed a strong rebound in sales following a catastrophic season in 2022. Since home insecticides are mainly a seasonal, functional product, the main driver of volume sales each year is the size of the insect population. In 2023,…

USD 1,195
Country Report

Dishwashing in Lithuania

Feb 2024

Dishwashing continues to enjoy a solid performance in Lithuania, mainly due to strong growth in automatic dishwashing where volume sales increased sharply in 2023. Dishwasher penetration has increased steadily over the review period fuelling demand…

USD 1,195
Country Report

RTD Coffee in Lithuania

Jan 2024

Whilst RTD coffee sees positive off-trade volume growth, the category is mostly uninteresting for consumers in Lithuania, with overall volumes sold remaining minimal. RTD coffee faces direct and strong competition from hot brewed coffee and energy…

USD 1,195
Country Report

Energy Drinks in Lithuania

Jan 2024

Energy drinks is the other robustly performing category, along with sports drinks. Whilst energy drinks took a hit during the pandemic lockdowns, off-trade volume growth has followed a most positive trajectory over the review period and this…

USD 1,195
Country Report

Tea in Lithuania

Jan 2024

Lithuania has a solid coffee-drinking culture, and its popularity far outweighs tea drinking. Traditionally, tea was normally consumed as an addition to the daily intake of hot drinks. However, its popularity waned across the review period as the…

USD 1,195
Country Report

Hot Drinks in Lithuania

Jan 2024

In 2023, while retail value growth was positive in hot drinks, boosted by high price points, retail volume declined for the third consecutive year. Economic uncertainty continued to shape purchasing decisions, with consumers readjusting their budgets…

USD 2,450
Country Report

Surface Care in Lithuania

Feb 2024

Surface care continues to benefit from the stronger attention to hygiene and cleaning habits that emerged during the COVID-19 pandemic. Consumers are seeking greater convenience with spray formats gaining popularity over other cleaners. Current value…

USD 1,195
Country Report

Home Care in Lithuania

Feb 2024

Following the soaring prices seen in home care during 2022, unit price growth has stabilised in 2023 and current value sales are slowing. Nevertheless, Lithuanians still face financial challenges in 2023, such as rising interest rates, which is…

USD 2,750
Country Report

Sports Drinks in Lithuania

Jan 2024

Sports drinks is seeing robust off-trade volume growth, bucking the general trends which are suppressing sales in soft drinks as a whole. Sales in sports drinks are supported by consumers returning to gymnasiums and other sporting activities in the…

USD 1,195
Country Report

Juice in Lithuania

Jan 2024

Juice sales continue to decline in Lithuania, due to such products losing their perceived “healthy” image due to high sugar content, along with high prices placing downwards pressure on demand. Traditionally, juice had been perceived as a “healthier”…

USD 1,195
Country Report

Bottled Water in Lithuania

Jan 2024

Bottled water is generally seen as a more “premium” niche in Lithuania, due to the high quality of the tap water in the country. This means that consumers do not typically add bottled water to their shopping lists as a necessity and, in this sense,…

USD 1,195
Country Report

Menstrual Care in Lithuania

Mar 2024

In 2023, menstrual care in Lithuania demonstrated resilience, maintaining a stable performance despite challenges. Retail volumes remained consistent, reflecting the essential nature of sanitary protection products and their steady demand throughout…

USD 1,195
Country Report

Polishes in Lithuania

Feb 2024

Polishes continue to see retail volume sales stagnate in 2023, as this category draws very limited consumer attention in Lithuania. In the main, locals prefer to use basic household products to clean the house. Since the COVID-19 pandemic, consumers…

USD 1,195
Country Report

Soft Drinks in Lithuania

Jan 2024

Sales in soft drinks remain in a decline in Lithuania in 2023, albeit showing a less steep slump in off-trade volume terms than seen in 2022. This is attributed to ongoing economic challenges, starting with the era of the pandemic, following into the…

USD 2,450
Country Report

Laundry Care in Lithuania

Feb 2024

After the huge price shocks in 2022, unit price growth in laundry care softened to single digits as inflation fell in Lithuania. Concerns regarding inflation also abated in 2023, yet consumers were still conscious when shopping for laundry care and…

USD 1,195
Country Report

Bleach in Lithuania

Feb 2024

Bleach is a mature category with limited activity in Lithuania. It faces strong competition from colour safe laundry bleach and various surface cleaning options, which are widely available at different price points and constantly innovating. Bleach…

USD 1,195
Country Report

Carbonates in Lithuania

Jan 2024

Carbonates continues to face challenges, due to the majority of drinks in the category deemed to be unhealthy due to their high sugar content. Added to which, the current economic conditions mean consumers are prioritising essentials over…

USD 1,195
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