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Lithuania

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Lithuania. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Briefing

Households: Lithuania

Jun 2024

The number of households is set to slightly decrease, while the average household size will remain unchanged in Lithuania over 2023-2028. Single person households will remain the dominant household type but the fastest household expenditure growth is…

USD 300
Country Briefing

Economy, Finance and Trade: Lithuania

May 2024

The report examines the economic landscape of Lithuania and provides information on major monetary indicators, foreign trade and government finance. The economy contracted in real terms in 2023, dragged down by exports, private consumption.…

USD 300
Country Report

Sun Care in Lithuania

Apr 2024

In 2023, sun care saw double-digit retail value growth and positive retail volume growth in Lithuania. The weather during the year was warm for longer, leading people to spend more time outside. This partnered with rising knowledge and concern…

USD 1,195
Country Report

Skin Care in Lithuania

Apr 2024

In 2023, skin care in Lithuanian recorded standout retail value growth, while retail volume growth was positive in all areas, bar mass skin care sets/kits. While mass skin care offerings continued to record the strongest sales, there was a visible…

USD 1,195
Country Report

Premium Beauty and Personal Care in Lithuania

Apr 2024

In 2023, premium beauty and personal care sales recorded very strong double-digit retail value growth, with purchasing power improving compared to the previous year. In the ongoing pandemic aftermath, many consumers were keen to treat themselves to…

USD 1,195
Country Report

Oral Care in Lithuania

Apr 2024

In 2023, oral care in Lithuania recorded double-digit retail value growth, driven by rising price points. Due to ongoing inflation, manufacturers and distributors extended price growth through 2022-2023. As such, retail volume care struggled in…

USD 1,195
Country Report

Men's Grooming in Lithuania

Apr 2024

In 2023, men's grooming recorded double-digit retail value growth and positive retail volume growth in all areas, excluding premium skin care and men's mass fragrances. A high level of retail volume growth was noted in men's premium fragrances, with…

USD 1,195
Country Report

Mass Beauty and Personal Care in Lithuania

Apr 2024

In 2023, mass beauty and personal care products continued to drive the bulk of sales in Lithuania. Although retail value and volume growth is much lower than growth registered by the premium segment, mass items remain the core products demanded,…

USD 1,195
Country Report

Hair Care in Lithuania

Apr 2024

In 2023, hair care in Lithuania recorded double-digit retail value sales, with retail volume growth led by hair loss treatments. As global supply chains continued to face challenges in the first quarter of 2023, price increases were put in place.…

USD 1,195
Country Report

Fragrances in Lithuania

Apr 2024

In 2023, sales demonstrated another outstanding year in Lithuania with strong double-digit retail value growth and strong retail volume growth in all areas, bar men's mass fragrances and mass fragrance sets/kits.

USD 1,195
Country Report

Depilatories in Lithuania

Apr 2024

Depilatories in 2023 showcased positive retail value growth in Lithuania, with volume growth rising in all areas.

USD 1,195
Country Report

Deodorants in Lithuania

Apr 2024

In 2023, sales of deodorants rose following the full lifting of COVID-19 restrictions in Lithuania. As such, an increase in social and professional interactions drove motivation for consumers to maintain a fresh and clean scent.  While deodorant…

USD 1,195
Country Report

Colour Cosmetics in Lithuania

Apr 2024

In 2023, colour cosmetics drove strong double-digit retail value growth, driven by rising price points. Retail volume growth was positive in areas such as eye make-up, BB/CC creams and lip gloss, with sales driven by a return to pre-pandemic routines…

USD 1,195
Country Report

Beauty and Personal Care in Lithuania

Apr 2024

In 2023, beauty and personal care in Lithuania saw positive retail value growth, driven by price inflation and a heightened demand for products following a return to socialising post-COVID-19. While inflation was present, price increases were lower…

USD 2,750
Country Report

Bath and Shower in Lithuania

Apr 2024

In 2023, sales in bath and shower in Lithuania showcased strong results, with double-digit retail value growth.

USD 1,195
Country Report

Baby and Child-Specific Products in Lithuania

Apr 2024

Baby and child-specific products in Lithuania recorded positive retail value growth in 2023, with positive retail volume growth in most areas, particularly sun care and hair care. The category has a very concrete consumer base, and when it comes to…

USD 1,195
Country Report

Wipes in Lithuania

Mar 2024

The sales performance of wipes in Lithuania faced multifaceted challenges throughout 2023. Despite being a staple household item, the product area encountered hurdles stemming from factors such as a restricted and, in some instances, diminishing…

USD 1,195
Country Report

Tissue and Hygiene in Lithuania

Mar 2024

In the year 2023, tissue and hygiene products sales in Lithuania experienced a gradual return to normalcy as the effects of the pandemic began to subside. However, despite this transition, the product area faced persistent challenges stemming from…

USD 2,750
Country Report

Rx/Reimbursement Adult Incontinence in Lithuania

Mar 2024

RX/reimbursement adult incontinence in Lithuania experienced significant growth in 2023, largely driven by state support and legislative changes. The decrease in prices for Rx products by 20-30% from July 1, 2023, provided a substantial boost to…

USD 1,195
Country Report

Retail Tissue in Lithuania

Mar 2024

As Lithuania emerged from the pandemic in 2023, retail tissue underwent a period of adjustment, navigating the new normal. Amidst this transition, certain products like toilet paper, regarded as household staples, remained relatively stable,…

USD 1,195
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