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Denmark

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Denmark. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Consumer Lifestyle

Consumer Lifestyles in Denmark

Jun 2024

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.

USD 1,325
Consumer Lifestyle

Consumer Values and Behaviour in Denmark

Jun 2024

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

USD 1,325
Country Report

Tobacco in Denmark

May 2024

Overall, tobacco in Denmark saw a further strong decline in retail volume sales in 2023. However, there were oases of retail volume growth to be found within the industry. In general, tobacco consumption continued to be adversely affected by…

USD 2,450
Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Denmark

May 2024

As in 2022, smokeless tobacco, e-vapour products and heated tobacco in Denmark did not see uniform retail volume sales developments at the end of the review period. In this vein, retail volume sales of chewing tobacco and e-vapour products continued…

USD 1,195
Country Report

Cigars, Cigarillos and Smoking Tobacco in Denmark

May 2024

Overall, retail volume sales of cigars, cigarillos and smoking tobacco in Denmark continued to see a double-digit decline in 2023. The demand for these types of tobacco products remained negatively affected as they tend to have an older consumer…

USD 1,195
Country Report

Cigarettes in Denmark

May 2024

Retail volumes sales of cigarettes in Denmark continued to see a double-digit decline in 2023. This performance fits with a general downward trajectory in the smoking prevalence for cigarettes in the market, as taxation, health and wellness trends…

USD 1,195
Country Briefing

Economy, Finance and Trade: Denmark

May 2024

In 2023, Denmark's real GDP growth slowed to 1.4%, yet outperformed the Western European average. Despite a rise in private spending and exports, the economy was hindered by sluggish public consumption and increased interest rates. Over the forecast…

USD 300
Country Report

Sun Care in Denmark

Apr 2024

In 2023, sun care in Denmark witnessed robust retail growth as travel flows continued to increase post-pandemic. Life has largely returned to normality following the COVID-19 pandemic, with travel and outdoor activities more frequently undertaken.…

USD 1,195
Country Report

Skin Care in Denmark

Apr 2024

Following extremely strong growth during the COVID-19 pandemic, skin care continued to see a normalisation in sales in 2023. Retail volume and current value sales both declined as consumption levels began to subside to more normal levels. Indeed,…

USD 1,195
Country Report

Premium Beauty and Personal Care in Denmark

Apr 2024

Premium beauty and personal care in Denmark witnessed a slight rise in current value growth in 2023 following the decline faced by this segment in 2022. Sales performance in the past two years has been muted following the dynamic current value growth…

USD 1,195
Country Report

Oral Care in Denmark

Apr 2024

Oral care in Denmark continued to witness positive current value growth in 2023 albeit driven by price increases. By contrast, lower purchasing power led to another year of volume sales decline, as many household budgets remained under pressure and…

USD 1,195
Country Report

Men's Grooming in Denmark

Apr 2024

Men’s grooming in Denmark registered a better performance in 2023, with retail volume sales increasing alongside current value growth. Consumer demand bounced back softly across all categories as inflation fell and the propensity to spend recovered…

USD 1,195
Country Report

Mass Beauty and Personal Care in Denmark

Apr 2024

Mass beauty and personal care in Denmark continued to see positive value growth in 2023 and slightly outperformed premium beauty and personal care. The weaker economy led to some downtrading to cheaper alternatives as Danes faced higher interest…

USD 1,195
Country Report

Hair Care in Denmark

Apr 2024

Hair care in Denmark continued to witness positive current value growth in 2023, largely driven by inflation in 2023 with rising prices contributing to stagnant retail volume sales. Lower consumer purchasing power resulted in some downtrading to more…

USD 1,195
Country Report

Fragrances in Denmark

Apr 2024

Fragrances in Denmark witnessed another difficult year in 2023 following the noticeable decrease in sales during the previous year. Sales of fragrances had surged in 2021 when consumers returned to socialising post-pandemic, so demand patterns are…

USD 1,195
Country Report

Depilatories in Denmark

Apr 2024

Depilatories continued to see positive retail volume and current value growth in 2023 as consumer lifestyles in Denmark resumed greater normality following the COVID-19 pandemic. In addition to working lifestyles, consumers are keen to socialise and…

USD 1,195
Country Report

Deodorants in Denmark

Apr 2024

In 2023, deodorants in Denmark reported steady retail volume and current value growth in 2023. Lower inflation had a generally positive influence on overall consumption compared to the previous year. Nevertheless, inflation continued to drive price…

USD 1,195
Country Report

Colour Cosmetics in Denmark

Apr 2024

Colour cosmetics in Denmark registered moderate retail volume and current value growth in 2023. Consumer demand rebounded strongly despite the economic downturn, rising energy costs and higher interest rates, which put pressure on discretionary…

USD 1,195
Country Report

Beauty and Personal Care in Denmark

Apr 2024

Beauty and personal care in Denmark witnessed a mild improvement in current value growth during 2023. Although the Danish economy is doing well compared to many other European countries in terms of low unemployment and declining inflation, inflation…

USD 2,750
Country Report

Bath and Shower in Denmark

Apr 2024

Bath and shower in Denmark continued to see demand patterns normalise in 2023 following the dynamic sales increase caused by the COVID-19 pandemic in 2020. Retail volume sales declined although overall consumption remained above pre-pandemic sales in…

USD 1,195
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