Private label will continue to grow and drive consumption in laundry care over the forecast period, partly due to the expansion of hard discounters like D1, Ara, and Ísimo, who plan to roll out new stores and expand their national coverage. Additionally, consumers seeking value for money now feel more comfortable using private label.
The difficult economic situation in Colombia over the last two years has encouraged the use of laundry detergents for other cleaning purposes. Consumers are increasingly using them for surface cleaning and dishwashing.
The eco-friendly term has become popular in Colombia, with some companies developing products with formulations that include natural ingredients, such as Eterna's liquid and powder detergent tablets. However, green products have not yet become widespread.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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