Smaller local players, like Mellow, are entering the product area, offering fabric softeners manufactured in Slovenia, capitalising on the growing trend of local awareness. While more niche players are expected to emerge, they are unlikely to pose a significant threat to larger brands' market share.
Although e-commerce is witnessing overall growth, it has yet to gain substantial traction in laundry care. Laundry care products are predominantly purchased alongside other groceries, diminishing their appeal for separate online purchases, except for speciality products offered by smaller brands.
Eco-friendly laundry care products are poised to continue gaining popularity, driven by consumer preferences for products with fewer chemicals and biodegradable packaging, resulting in reduced environmental impact. As sustainability becomes an increasingly significant consideration for consumers, the demand for eco-friendly laundry care options is expected to rise further in the future.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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