Megatrends Megatrends are long-term, consumer-driven trends that disrupt industries globally. We show you how to leverage megatrends to stay relevant and competitive in rapidly changing, consumer-centric markets.

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2024 Consumer Trends to Watch

Euromonitor International

Euromonitor International

8 Feb 24 | GMT: 03:00 PM

Join this webinar to uncover the biggest consumer trends in 2024. Learn about lifestyle and digital shifts that’ll impact your business strategy. Register now.

Article

Megatrends: Quantifying Personalisation

Matthew Oster

Matthew Oster

7 Feb 24

In 2023, the global marketplace for personalised products and services sagged in the face of changing consumer preferences; however, Euromonitor's quantification model expects that the drop in interest in personalised products and services over the historic period to be transitory, with broad growth returning from 2022-2027.

Article

Megatrends: Quantifying Experience More

Caroline Bremner

Caroline Bremner

15 Jan 24

Leveraging Euromonitor's Megatrends Quantification Model, we will shine a light on those countries that host the most experiential consumers, looking for unique and enhanced brand interactions.

Article

Seasonality, Power Ingredients, and Retinol: Skin Care Ingredient Trends in Western Europe

Magda Starula

Magda Starula

9 Jan 24

Consumer focus on health, safety and ingredients has naturally expanded and become a prominent theme within skin care. Consumers have grown more interested in shopping for star ingredients first and foremost, before gravitating immediately to certain brands. Increase in digital educative platforms as well as ongoing consumer demand for efficacy, transparency and safety has led to a rise of ingredient-led beauty.

Article

Quantifying Convenience: Sizing Megatrends for Businesses

João Garcia

João Garcia

8 Jan 24

Convenience is the key market manifestation of how consumers look to better use time. It is evolving due to shifts in social patterns, such as ageing populations, which demand easier applications for day-to-day activities, smaller families, which must find ways to simplify their lives, and growing urbanisation, leading people to live more hectic routines than ever. What does that mean for businesses worldwide?

Article

Megatrends: Understanding Sustainable Consumers 2023 Key Insights

Jorge Zuniga

Jorge Zuniga

15 Dec 23

The current business landscape requires transparency and accountability, with consumers seeking alignment with sustainable values. To succeed in this climate, companies must address concerns around sustainability and affordability.

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