Laundry Care

Market research on the home care industry. Our reports feature a ...

Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.

Country Report

Laundry Care in Slovenia

Feb 2024

Laundry care emerges as one of the fastest-growing categories in home care, propelled by the increasingly busy and active lifestyles of consumers, leading to more soiled clothing. Fabric softeners witness significant growth within laundry care,…

USD 1,195
Country Report

Laundry Care in Romania

Feb 2024

In 2023, laundry care registered a modest overall decline in retail volume terms, although some categories, such as tablet detergents and liquid detergents, spot and stain removers and "other" laundry aids saw increases. The decline in the largest…

USD 1,195
Country Report

Laundry Care in Ireland

Feb 2024

In 2023, laundry care saw a decline in retail volume growth as retail value sales were bolstered by rising inflation and high price points. Furthermore, as hygiene concerns diminished following COVID-19, Irish consumers were returning to pre-pandemic…

USD 1,195
Country Report

Laundry Care in Estonia

Feb 2024

Though inflation eased in 2023, it was still high. As such, laundry care registered marginal constant value growth and minimal volume growth. Fabric softener registered the highest value growth, but it was liquid detergent that registered the highest…

USD 1,195
Country Report

Laundry Care in Japan

Feb 2024

Laundry care saw growth in retail current value terms in 2023. However, retail volume sales fell by an even larger amount than the drop seen in 2022. What pushed up value sales was price increases. Japan saw three decades with little growth in the…

USD 1,195
Country Report

Laundry Care in Indonesia

Feb 2024

Laundry care witnessed relatively modest growth in 2023, attributed to the aftereffects of the COVID-19 pandemic, which led to a rise in the cost of raw materials. However, sales are picking up compared to recent years and the leading players in the…

USD 1,195
Country Report

Laundry Care in Turkey

Feb 2024

In 2023, retail value sales growth was extremely high, driven by rising prices across laundry products. Retail volume sales also remained positive, bolstered by laundry detergents registering high volume growth thanks to consumer bulk purchases.

USD 1,195
Country Report

Laundry Care in Switzerland

Feb 2024

Liquid tablet detergents posted the strongest performance in laundry care in 2023 due to the high level of convenience offered by the category, as well as many other advantages, including the fact that these products do not take up much storage…

USD 1,195
Country Report

Laundry Care in Peru

Feb 2024

Laundry detergents had mixed fortunes in 2023 as Peru faced several challenges. The social conflicts that began at the end of 2022 following the dismissal of former president Pedro Castillo produced numerous production stoppages, which had a negative…

USD 1,195
Country Report

Laundry Care in Hungary

Feb 2024

While retail value sales were double-digit, retail volume sales declined in all areas apart from other laundry aids in 2023, with sales negatively impacted by rising inflation and reduced consumer spending power. As such, consumers focused on…

USD 1,195
Country Report

Laundry Care in Guatemala

Feb 2024

Laundry care registered moderate volume growth, supported by continuing population growth. Local company Industria La Popular continued to lead with its numerous detergent brands, including Ambar, Bex and Espumil. However, there was very little…

USD 1,195
Country Report

Laundry Care in Georgia

Feb 2024

Laundry care in Georgia remains heavily dominated by powder detergents, as these are more affordable than liquid detergents and tablets. Also, consumers believe that powder laundry detergents will last longer and clean better, making them a more…

USD 1,195
Country Report

Laundry Care in Thailand

Feb 2024

Laundry care saw a negligible retail volume decline in 2023, although growth continued in current value terms due to slight price rises and premiumisation. Liquid detergents saw healthy double-digit current value and volume growth in 2023, whilst…

USD 1,195
Country Report

Laundry Care in Uruguay

Feb 2024

Laundry care registered a fall in volume sales in 2023, as a result of a significant number of consumers crossing the border into Argentina to buy laundry care products. Although inflation has soared in Argentina, the depreciation rate against the…

USD 1,195
Country Report

Laundry Care in Poland

Feb 2024

Due to increased prices and rising inflation, retail value growth saw a high increase in 2023, recording double-digit growth. Retail volume growth continued to be positive on the landscape, driven by detergent tablets and dryer sheets, although price…

USD 1,195
Country Report

Laundry Care in Singapore

Feb 2024

As inflation continued to impact Singapore's economy in 2023, resulting in rising prices of many goods and services, local consumers started to carefully consider their purchasing decisions. Laundry care sales, encompassing popular products such as…

USD 1,195
Country Report

Laundry Care in Mexico

Feb 2024

In 2023, laundry care saw a return to growth in volume terms, and higher growth in current value terms. Sales were boosted by the return of pre-pandemic lifestyles. This led to an increase in the frequency of washing clothes, as consumers paid more…

USD 1,195
Country Report

Laundry Care in Denmark

Feb 2024

Retail current value sales of laundry care continued to increase in 2023, supported by inflationary pressure, as retail volume sales continued to drop. Overall, increases in the cost of raw materials, shipping costs, labour wages and energy have led…

USD 1,195
Country Report

Laundry Care in Algeria

Feb 2024

Ongoing economic hardship and surging inflation rates continue to impact purchasing decisions, with many Algerian consumers refraining from purchasing anything other than basic laundry care products in an attempt to reign in household spending.…

USD 1,195
Country Report

Laundry Care in Argentina

Feb 2024

In 2023, trends were very similar to the previous year, but more moderate. So, although the number of people engaging in outdoor activities, going to school or university or going to their offices increased for the third year in a row, the dynamics…

USD 1,195
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