Netherlands

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Netherlands.

Country Report

Dishwashing in the Netherlands

Feb 2024

Private label saw robust growth within dishwashing in the Netherlands in 2023, driving overall growth and outperforming branded alternatives, and rising fastest in automatic dishwashing. Rapid expansion within this particular segment was the result…

USD 1,195
Country Report

Supermarkets in the Netherlands

Mar 2024

Despite the increasing competition from hypermarkets and discounters, supermarkets remains by far the largest grocery retailers category in the Netherlands, with it continuing to expand its footprint in 2023. Competition in supermarkets is still…

USD 1,195
Country Report

Polishes in the Netherlands

Feb 2024

Dutch workers embrace informal wear at most companies, making consumers less interested in formal work shoes which need polishing. At the same time, the hybrid form of working is also having some impact, as office workers spend time at home requiring…

USD 1,195
Country Report

Cannabis in the Netherlands

Jan 2024

This report analyses the market for cannabis in the Netherlands. For the purposes of the study, the market has been defined as follows:

USD 2,100
Country Report

Vending in the Netherlands

Mar 2024

Grocery retailers are coming under pressure and have seen their turnover threatened by decreasing volume sales and increased competition from other grocery players and other players. As a result, they are looking for other ways to invest and increase…

USD 1,195
Country Report

Retail in the Netherlands

Mar 2024

Retail in the Netherlands saw positive growth in current value terms in 2023 but this was largely reflective of the impact of inflation and price rises rather than an increase in consumption. Many channels actually reported declining volume sales in…

USD 2,450
Country Report

Discounters in the Netherlands

Mar 2024

With inflation remaining elevated in 2023 and disposable income decreasing, consumers were pushed to look for ways to save money. This benefited discounters, with these stores having a strong reputation for offering lower prices than supermarkets.…

USD 1,195
Country Report

Jewellery in the Netherlands

Jan 2024

Jewellery, as a product area, is anticipated to experience positive albeit subdued growth in 2023. Economic uncertainty coupled with escalating prices has led to a more cautious approach among Dutch consumers regarding expenditure on non-essential…

USD 990
Country Report

Hypermarkets in the Netherlands

Mar 2024

Hypermarkets was the most dynamic grocery retailers category in current value terms in 2023. Although people are spending less on the extra services that were installed in hypermarkets over review period (eg prepared meals, cobblers etc) they are…

USD 1,195
Country Report

Bleach in the Netherlands

Feb 2024

With rising prices in 2023 consumers sought ways to save money whenever possible. Despite hefty price increases in 2022 and 2023, private label bleach products remained inexpensive. Bleach is still seen to be an effective cleaning product, and many…

USD 1,195
Country Report

Wipes in the Netherlands

Mar 2024

Value sales growth of wipes in the Netherlands continued to be significant in 2023, driven by high increases in price. Underlying factors that led to price increases included high transport costs, high energy costs and increased costs of raw…

USD 1,195
Country Report

Toilet Care in the Netherlands

Feb 2024

Retailers tried to stem the decline in volume sales in toilet care in 2023 by offering regular and deep discounts on rim blocks and rim liquids. These were mostly multi-buy offers, with discounts applied when purchasing three or four items – or…

USD 1,195
Country Report

Packaging Industry in the Netherlands

Feb 2024

The packaging industry in the Netherlands is undergoing a transformation due to a growing emphasis on sustainability, health-conscious consumer choices and eco-friendly alternatives. The rise in plant-based and vegetarian diets has led to a surge in…

USD 2,450
Country Report

Menstrual Care in the Netherlands

Mar 2024

In 2023, retail value sales of menstrual care recorded moderate growth in the Netherlands. More initiatives to compensate for menstrual poverty were seen in 2023 especially in some cities, where such activities have been in place for some time at the…

USD 1,195
Country Report

Direct Selling in the Netherlands

Mar 2024

As COVID-19 restrictions were eased and shops re-opened in 2022, some consumers turned away from direct selling and showed more interest in going out again and visiting physical retail outlets. However, in 2023, consumers showed renewed interest in…

USD 1,195
Country Report

Writing Instruments in the Netherlands

Jan 2024

The ongoing shift towards digitalisation has influenced the consumption patterns of markers and highlighters, prompting manufacturers to adapt their marketing strategies by promoting alternative uses. Notably, there is a growing trend in hobbies and…

USD 990
Country Report

Surface Care in the Netherlands

Feb 2024

Consumers in 2023 were on the look-out for surface cleaners offering high levels of convenience and (perceived) savings, and as such turned to multi-purpose cleaners in the hope that one product could do the bulk of the work, helping to slow the…

USD 1,195
Country Report

Laundry Care in the Netherlands

Feb 2024

2023 saw private label players in laundry care strive to emphasise their strides forward in terms of sustainability, particularly in relation to product ingredients and the possibility of cool washes. A growing number of Dutch consumers were…

USD 1,195
Country Report

Home Care in the Netherlands

Feb 2024

Home care in the Netherlands rose in value terms but declined in volume terms in 2023. Inflationary pressures and reduced disposable incomes led Dutch consumers to strive to save money on their weekly shopping, with home care products offering…

USD 2,750
Country Report

Air Care in the Netherlands

Feb 2024

Dutch consumers are increasingly aware of the harmful effects of chemicals on their health and look to refrain from buying air care products that might potentially emit harmful chemicals, opting for more natural solutions instead. As a consequence,…

USD 1,195
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