Netherlands

Headphones is set to record slight growth in volume sales in 2023, with the category no longer seeing the high level of volume growth experienced during the period of the COVID-19 crisis. With the pandemic over and consumers having already invested…

During the outbreak of COVID-19, the depilatories category experienced a modest decline due to the widespread practice of home seclusion and the lack of opportunities to travel, go out, or participate in activities, such as beach days, sports or…

Dishwashing saw increases in 2020, with double-digit value and volume growth. The picture was different in 2021, as society opened up and people spent less time at home. Automatic dishwashing continued to be the largest product area in terms of value…

The COVID-19 pandemic significantly impacted fragrances, as the restrictions on movement and social gatherings limited occasions when people would typically wear fragrances. With consumers staying at home and many working remotely, there was also a…

Due to a few challenges the retailers face, hypermarkets only represent a small segment of total grocery retail in the Netherlands. Firstly, as the Netherlands is densely populated, there is less demand for this type of grocery retailers. Consumers…

Bleach volume sales declined in 2022 as consumers consider the product inconvenient. In addition, many are spending less time at home with less motivation to do a thorough clean. The COVID-19 virus spurred a surge in sales of disinfection products,…

In 2023, the number of leisure outbound trips is projected to exceed the 2019 pre-Coronavirus (COVID-19) level. Fuelled by still high pent-up demand, there have been high numbers of bookings for May and summer holidays, with land, rail and air travel…

The Dutch government increased the flight tax from EUR7.95 to EUR26.43 per passenger per outbound flight, starting on 1 January 2023. New climate and environmental regulations from the European Commission and the Dutch government will increase the…

Sales of combustible tobacco products such as cigarettes, cigars, cigarillos and smoking tobacco continued to decline in both volume and real value (at constant 2022 prices) terms in 2022. Any sales increases in current value terms were mostly being…

In 2022 sales of spirits through the off-trade were under pressure, with sales declining in volume terms after the strong growth seen during the pandemic. As restrictions were lifted and COVID-19 fears subsided consumers started to spend less time at…

In 2022, beer experienced an almost complete recovery in total volume terms compared to 2019 pre-pandemic sales levels. In comparison to 2021, there was a much stronger recovery in on-trade sales, albeit this led to a decline in off-trade sales. The…

Polishes recorded a retail volume decline in 2022, as consumers used these products less often, as they become less relevant to their everyday lives. For example, floor polishes declined the fastest because of the use of synthetic hard floors such as…

The traditional cheese sector in the Netherlands is facing a series of challenges in 2023, with a continued dip in retail volume sales. This is the result of several factors, including soaring cheese prices leading to fewer purchases among local…

In general, dermatologicals was largely unaffected by the Coronavirus (COVID-19) pandemic. Most categories of dermatologicals continued to see retail volume growth in 2020, many of them at a similar rate to 2019. There are a number of underlying…

New legislation was introduced in 2021 which limited the permissible discount percentage on wine at 25%, which dealt a significant blow to the category. This restriction alongside consumers returning to more active lives outside the home put pressure…

As most people in the Netherlands live in urban areas, they have limited outdoor space. Urban gardening allows them to grow plants and food in small spaces, such as balconies, rooftops, and community gardens.

Supermarket density in the Netherlands is very high, meaning that most consumers have a supermarket within walking or cycling distance of their homes, making visits to this grocery channel easy and convenient. During the pandemic, as more significant…

Vending suffered a severe decline during the review period, with the outbreak of COVID-19 forcing consumers to stay home. Food and drinks are the major segments within vending, and these categories rely heavily on an active population interested in…

Following the loosening of COVID-19 restrictions and regulations, there was a shift to out-of-home consumption in 2022, which saw various retailers recording a recovery from the impact of the virus. Consumers started to travel more often, with office…

During the outbreak of COVID-19, discounters lost market share within grocery retail, as consumers tended to visit one store only, to reduce the amount of time they were out of the home. As such, secondary grocery stores were visited less often, and…