Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Netherlands.
Wearable electronics in the Netherlands are expected to buck the trend and register healthy volume growth - in what is a segment that is still relatively immature, with further room for growth. Smart wearables are driving this growth, as they provide…
Overall, portable players are expected to register a decline in volume sales in the Netherlands, with portable multimedia players and other portable media players registering a significant volume decline as smartphone offers much the same…
Mobile phones are expected to register a decline in volume sales in the Netherlands in 2024. Despite an improving economic picture and inflation easing, consumers are cautious about spending, and replacement cycles are lengthening. The main reason…
There is growing obsolescence in in-car navigation in the Netherlands in 2024, as new cars come equipped with integrated in-car entertainment, reducing the need for separate purchases. In addition, consumers increasingly use smartphones and tablets…
Imaging devices in the Netherlands are expected to see a double-digit percentage volume decline, as smartphones continue to steal volume share. Smartphones today have high-quality cameras that are sufficient for the photography and video needs of the…
Overall, there is expected to be a slight decrease in volume sales of home video in the Netherlands in 2024, driven by a dramatic decline in volume sales of video players and also volume decline for LCD TVs. However, volume sales of OLED TVs are…
Home audio is expected to register a fall in volume sales in the Netherlands in 2024. There is a general reluctance among consumers to spend on high-cost consumer electronics such as home cinema and speaker systems. In addition, there is a shift away…
Headphones in the Netherlands is expected to register moderate volume growth. This growth is expected to be driven by TWS earbuds and in particular premium TWS earbuds. It is still an immature segment, with relatively low penetration and consumers…
The picture still continues to be muted in the Netherland for consumer electronics, with overall volume sales expected to fall marginally. That being said, the decline is less than the previous year, and economic indicators are improving and…
Overall, it is expected to be a negative picture for computers and peripherals in the Netherlands, with laptops faring best, but all segments seeing volume decline. The most notable launches are AI-enabled computers and tablets from Microsoft (and…
Folding cartons recorded another year of very strong growth in liquid tablet detergents in 2023, driven by the launch of a new product in this pack type. Ariel introduced a new product in liquid tablet detergents in Ecoclic recyclable folding…
Total sweet spreads packaging volumes in the Netherlands saw another year of stable growth in 2023, although chocolate spreads saw a decline in its packaging volumes, whilst the other categories maintained growth. As rapid inflation affected food…
After a period of disruption during and after the COVID-19 pandemic, total sauces, dips and condiments packaging volumes in the Netherlands returned to low growth in 2023. Overall packaging units remained higher than the pre-pandemic level, as busy…
Total processed meat and seafood packaging volumes continued to decline in the Netherlands in 2023, although this was a continued stabilisation process after disruption during the COVID-19 pandemic, and volumes remained higher than pre-pandemic, in…
Total processed fruit and vegetables packaging volumes saw a second year of decline in the Netherlands in 2023, although this was a normalisation process after seeing exceptional growth during the COVID-19 pandemic, and volumes remained above the…
Total plant-based dairy packaging volumes maintained slow and stable growth in the Netherlands in 2023. Growth was maintained for plant-based milk in 2023, which also continued to account for by far the highest packaging volumes within plant-based…
Total meals and soups packaging volumes remained fairly static in the Netherlands in 2023. Dutch consumers are increasingly seeking fresh and healthier food options, with a growing emphasis on home-cooked meals and natural ingredients. This shift in…
Total dairy packaging volumes saw a second year of decline in the Netherlands in 2023, although this was continued normalisation after the higher volumes seen during the pandemic, and packaging volumes remained above the 2019 level. Thin wall plastic…
Total confectionery packaging volumes continued to fall in the Netherlands in 2023, with declines for chocolate confectionery and gum, and a rise for sugar confectionery. Although rises in consumer prices resulted in an increase in value sales of…
Baby food packaging volumes maintained solid growth in the Netherlands in 2023. Prepared baby food maintained its rise in packaging volumes, as these products offer convenience to time-pressed parents. Glass jars and stand-up pouches remained the…