Tanzania

The world's most comprehensive market research on consumer produc...

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Tanzania.

Country Report

Home Care in Tanzania

Feb 2024

Demand for home care in Tanzania is rising, backed by an expanding middle class, urbanisation and increasing awareness about the various benefits of these products and the importance of good hygiene in the home. Nonetheless, volume growth slowed in…

USD 2,750
Country Report

PEST Analysis: Tanzania

Jan 2024

Although corruption remains a problem and the rule of law is weak, Tanzania’s state finances are sustainable and economic freedom is improving. Economic momentum is robust and inflation is well contained, but reliance on agriculture continues to be…

USD 300
Country Report

Soft Drinks in Tanzania

Jan 2024

Tax increases placed upward pressure on prices in 2023, but an uptick in economic activity and the ongoing expansion of the affluent urban middle-class continued to underpin sales growth, while investment in infrastructure has led to improvements in…

USD 2,450
Country Report

Staple Foods in Tanzania

Jan 2024

In 2023, Tanzanian consumers grapple with soaring food prices, particularly for staples like bread, driven by global wheat price hikes and local production challenges due to prolonged droughts. The government supports local brands, raising custom…

USD 2,450
Country Report

Hot Drinks in Tanzania

Jan 2024

Tax increases placed upward pressure on prices in 2023, but an uptick in economic activity and the ongoing expansion of the affluent urban middle-class have continued to underpin sales growth, while investment in infrastructure has underpinned…

USD 2,450
Country Report

Retail in Tanzania

Apr 2023

Rising incomes and urbanisation are broadening the appeal of modern retailing, with more consumers able to access these channels. However, informal retail remains strong, while poor infrastructure is hindering retail development. Younger consumers…

USD 2,450
Country Report

Snacks in Tanzania

Jul 2023

Retail volume sales of snacks are expected to continue expanding in 2023 thanks to a return to normality in the wake of the pandemic. Demand for confectionery as well as sweet biscuits, snack bars, and fruit snacks, however, is being hampered by…

USD 2,450
Country Report

Consumer Health in Tanzania

Sep 2023

In 2023, Tanzania faces high inflation and living costs, causing consumers to favour lower-priced generic medications over pricey international brands. Essential categories, such as analgesics, cough, cold, allergy remedies, and digestive remedies,…

USD 2,750
Country Report

Alcoholic Drinks in Tanzania

Jul 2023

Alcoholic drinks sales are driven by the high popularity of beer among local consumers and tourists, while spirits and wine are gaining attention as aspirational drinks among young adults and/or a growing middle-class society. Despite a stricter…

USD 2,450
Country Report

Tobacco in Tanzania

Jul 2023

The Tanzanian tobacco market witnessed further value growth in 2022. The dominant player in cigarettes, Tanzania Cigarette Co Ltd, recorded double-digit growth in gross profit. Smoking prevalence is rising, with attitudes to smoking changing and…

USD 2,450
Country Report

Tissue and Hygiene in Tanzania

Mar 2023

In 2022, tissues and hygiene continues to register growth however, the category is being impacted by inflation which is seeing lower-income consumers trade down to lower-priced products. Nonetheless, the industry continues to benefit from the health…

USD 2,750
Country Report

Dairy Products and Alternatives in Tanzania

Sep 2023

Tanzania’s economy continues to bounce back from the effects of COVID-19, with the government investing in local dairy production and raising taxes on imports. The country’s large, affluent middle class underpins the demand for more expensive…

USD 2,100
Country Report

Beauty and Personal Care in Tanzania

May 2023

This report analyses the market for beauty and personal care in Tanzania. For the purposes of the study, the market has been defined as follows:

USD 2,750
Country Report

Cooking Ingredients and Meals in Tanzania

Dec 2023

In 2023, cooking ingredients and meals has fully recovered from the destruction caused by the COVID-19 pandemic in 2020 and 2021. However, the industry now faces a new set of challenges. The international global fuel hikes and shortages have resulted…

USD 2,450
Country Report

Retailing in Tanzania

May 2022

Rising incomes and urbanisation are broadening the appeal of modern retailing, with more consumers able to access these channels. However, informal retailing remains strong, while poor infrastructure hinders retailing development. Younger consumers…

USD 2,450
Country Briefing

Income and Expenditure: Tanzania

Oct 2023

Tanzania's per capita income is projected to grow in real terms until 2027, driven by robust economic growth. Middle Youth will dominate the highest earning population band, influencing luxury spending. Income inequality is extremely high and…

USD 300
Country Briefing

Business Dynamics: Tanzania

May 2023

Tanzania’s operational and regulatory environment faces difficulties, due to the weak rule of law, resulting in an economy lacking freedom. Although the investment environment has improved, there are still constraints, and the country ranks low…

USD 300
Country Briefing

Economy, Finance and Trade: Tanzania

Mar 2023

The report examines the economic landscape of Tanzania and provides information on major monetary indicators, foreign trade, investments and government finance. The economy in Tanzania expanded in real terms in 2022, driven by increasing public and…

USD 300
Future Demographics

Tanzania in 2040: The Future Demographic

Oct 2023

Positive, yet declining, rates of natural change will drive population expansion in Tanzania in 2021-2040. Ageing will accelerate but the country will remain overwhelming young in a global context due to high fertility and birth rates. Urbanisation…

USD 990
Country Briefing

Households: Tanzania

Jul 2022

The number of households is set to increase rapidly in Tanzania over 2021-2040, with couples with children remaining the dominant household type. Household earnings have already recovered from the COVID-19 impact, and the fastest household…

USD 300
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