The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Tanzania.
Rising incomes and urbanisation are broadening the appeal of modern retailing, with more consumers able to access these channels. However, informal retail remains strong, while poor infrastructure is hindering retail development. Younger consumers…
Retail volume sales of snacks are expected to continue expanding in 2023 thanks to a return to normality in the wake of the pandemic. Demand for confectionery as well as sweet biscuits, snack bars, and fruit snacks, however, is being hampered by…
Tanzania’s government is showing greater authoritarian tendencies, which is negatively affecting economic freedom. Thanks to its abundant natural resources and higher domestic demand, the economy is performing well, but inflation could adversely…
The Tanzanian tobacco market witnessed further value growth in 2022. The dominant player in cigarettes, Tanzania Cigarette Co Ltd, recorded double-digit growth in gross profit. Smoking prevalence is rising, with attitudes to smoking changing and…
In 2023, Tanzania faces high inflation and living costs, causing consumers to favour lower-priced generic medications over pricey international brands. Essential categories, such as analgesics, cough, cold, allergy remedies, and digestive remedies,…
Alcoholic drinks sales are driven by the high popularity of beer among local consumers and tourists, while spirits and wine are gaining attention as aspirational drinks among young adults and/or a growing middle-class society. Despite a stricter…
In 2022, tissues and hygiene continues to register growth however, the category is being impacted by inflation which is seeing lower-income consumers trade down to lower-priced products. Nonetheless, the industry continues to benefit from the health…
This report analyses the market for beauty and personal care in Tanzania. For the purposes of the study, the market has been defined as follows:
Rising incomes and urbanisation are broadening the appeal of modern retailing, with more consumers able to access these channels. However, informal retailing remains strong, while poor infrastructure hinders retailing development. Younger consumers…
Dairy products and alternatives in 2022: The big picture
In 2022, cooking ingredients and meals have pretty much fully recovered from the destruction caused by the COVID-19 pandemic in 2020 and 2021. However, the industry now faces a new set of challenges. The international global fuel hikes and shortages…
Tanzania’s operational and regulatory environment faces difficulties, due to the weak rule of law, resulting in an economy lacking freedom. Although the investment environment has improved, there are still constraints, and the country ranks low…
The report examines the economic landscape of Tanzania and provides information on major monetary indicators, foreign trade, investments and government finance. The economy in Tanzania expanded in real terms in 2022, driven by increasing public and…
The number of households is set to increase rapidly in Tanzania over 2021-2040, with couples with children remaining the dominant household type. Household earnings have already recovered from the COVID-19 impact, and the fastest household…
Tanzania’s per capita gross income is set to record steep growth over 2021-2040 yet remain among the lowest globally. As the economic shift from agriculture towards higher-value-added sectors remains slow, the lowest income class is set to record the…
Dar es Salaam and Morogoro are Tanzania’s most economically vibrant cities. The cities’ economic strength is partially supported by higher consumer expenditure compared to other Tanzanian cities. Moreover, Dar es Salaam holds the greatest potential…