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A direct selling revival is unlikely to happen in 2024. Consumers craving personalised shopping experiences are migrating towards pharmacies. In this article, Euromonitor International explores the drivers for channel depletion in Latin America.
Despite the longstanding existence of the resale model, recent years have witnessed a transformative surge in recommerce. Fuelled by ongoing digitalisation, global financial instability, and a growing commitment to sustainability, recommerce has reached heretofore unforeseen levels.
Euromonitor International forecasts that consumers will spend nearly USD11 trillion on goods and services bought online in 2024. This expanding consumer base needs to be at the centre of your strategy. This article explores three key digital trends for the year ahead.
Digital transformation is changing how brands engage with their target audience, whether in the online space, through better and more personalised purchase experiences and other aspects of the purchase process, according to Euromonitor's Voice of the Industry survey in 2023.
Leveraging insights from Euromonitor International’s new Passport: E-Commerce system, as well as analysis of consumer demand and behavioural changes, this article delves into two examples of simplified retail models in China: multi-brand food stores in offline retail and upstart digital players in e-commerce.