The substantial value sales growth observed in 2022 and 2023, driven by heightened inflation in the aftermath of the COVID-19 pandemic, is expected to ease over the forecast period. Disruptions in international and domestic supply chains, coupled with increased demand following the removal of movement and travel restrictions, resulted in elevated costs for manufacturers and retailers.
Persisting high inflation rates, which began during the review period, have yet to subside. While growth has stabilised, the official inflation rate stood at 6.
In 2023, Henkel New Zealand secured clearance from the Commerce Commission to acquire the Earthwise brand and business. Henkel New Zealand, a distributor of various consumer goods, including hair care products, toilet cleaners, laundry detergents, and household chemicals, owns brands such as Cold Power, Dynamo, Fab, Sard, and Bref.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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